Select two companies that offer similar products—for example, Nike and Adidas or McDonald’s and Burger King. Then, visit the website
Moat, where you can search for examples of ads. Type in the companies you selected to find advertisements.
Create a discussion board post that includes:
Screenshots of the two ads you selected from two similar companies.
A description of how each ad communicates the company’s brand. Be as specific as you can and point out colors, visual themes, and messages the ads convey about the brand. Note that you may have to do a bit of research on the brand and look at various pieces of branded communication that it has created.
Your opinion on how the branding for the companies differ even though they offer similar products.
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