Analyze “Abercrombie & Fitch” ‘s CEO Fran Horowitz’s work (from 2017) . (Need sources)
Closed 450-500 unprofitable locations and invested in ones that were working
Open 40 new locations in smaller spaces
Rebuilt brand image through advertising, store experience, and employees hired
Recognizing the changing values and expectations of the customer
D&I and bias training – awards for gender diversity
New mission – building leaders of inclusive culture
New vision – a culture that advances respect and inspires unity
Stronger online sales due to older demographic and offering more options for ordering such as order to store for free shipping

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