Evaluate the part “The growth period that wasn’t (1993-1998)” from the article, make sure to address the following questions:
a. Do we think that LEGO can generate a wider wedge between willingness to pay and cost than competitors achieve in amusement parks, kids’ clothing, and watches? What’s the problem with that logic?
b. Why is the component count going through the roof? Do LEGO designers really need additional components in order to design new products?
c. What are the costs of having more components? LEGO already has 4,000 components. Is 8,000 really that much worse? What are direct costs and indirect costs?
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