Horizontal Integration is a type of strategy pursued by a company in order to strengthen its position in the industry. Within your Thompson (2022) text, read the Chapter 6 Assurance of Learning Exercise #1 related to Live Nation (https://www.livenationentertainment.com/) and respond to the following questions:
How has the company used horizontal mergers and acquisitions to strengthen its competitive position?
Are these moves primarily offensive or defensive? Please explain.
Has either Live Nation or Ticketmaster achieved any type of advantage based on the timing of its strategic moves?  
Relate your response to each of the above to our coursework (Thompson text) from this week.
Submission Details: 
Your analysis must be driven by facts, research, and data.
Your analysis should be between 1000 and 1500 words.
Incorporate a minimum of at least our course text and one non-course scholarly/peer reviewed source in your paper. All written assignments must include a coverage page, introductory and concluding paragraphs, reference page, and proper in-text citations using APA guidelines.
Due by 11:59 pm EST on Day 7, Sunday

Thompson Jr. A. A, Peteraf, M. A., Gamble, J. E., and Strickland III, A. J. (2022). Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases. 23rd Edition. McGraw-Hill. ISBN: 978-1-260-07510-6   978-1-260-73517-8
Chapter 6

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