International Businesses face a variety of challenges when marketing their product/services in another country outside their home country. To overcome these differences and challenges, the international company has to adapt its marketing strategy accordingly in the host country (4 Ps of international marketing). See eText.
Part 1: (a) Identify/describe an international company of your choice and the country that they competed outside their home country. (b): Discuss (with examples) how the company adjusted its business/marketing strategy in that host country. Your discussion should cover at least 2 of the 4 Ps of global marketing (1) Product design (2) Pricing strategy (3) Promotion strategy (4) Placement or Distribution channels.
Part 2: Evaluate if the company has been successful in responding to the differences/challenges faced and the reason for your assessment. You should explain why the change was necessary for the company. Make sure you support your evaluation with support from credible sources. Reminder to give credit to original authors for their views/comments.
How to cite from an online source
Last, F. M. (Year, Month Date Published). Article title. Retrieved from URL. Example Example: Satalkar, B. (2010, July 15). Water aerobics. Retrieved from
How to cite from the company website
Organization. (Year of Publication or date website accessed). Title of report. Retrieved from URL
Example Nike. (2021): Annual report. Retrieved on 21 April 2021 from
You should label your responses e.g. Part 1A, 1B, Part 2A, 2B.
Your initial response to the discussion question(s) should demonstrate your reading of the eText and application of key concepts discussed
When you make your initial post, please fully answer the question and make substantive responses – i.e. at least (minimum) 200 words that really dive into the topic and show that you’ve read in your texts and done research to support your opinions.
Respond to at least two of your peers with substantive (150-word minimum) comments. This means your responses should be about 10 lines. Check out Modules/Tips for Discussion Board matter on how to provide substantive comments on other students’ postings.
Please remember that providing only the minimum (or the least) required details means low grade for your posts.
You should have at least 2 sources in your Reference list. One could be the eText and another source from online news sources tto show additional reading.
The proper way to cite the eText is as below
Gasper, J. E., Bierman, L., Kolari, J. W., Arreola-Risa, A., Hise, R. T., & Smith, L. M. (2017). Introduction to Global Business Second edition. VitalSource Bookshelf]. Retrieved from

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