Objective: To synthesize learnings from the class and deepen your understanding
of corporate and global strategy.
Case: Irene Rosenfeld at Mondelez International:
Crafting a Corporate Strategy.
Note: Shareholder Activists and Corporate Strategy
Guidance Questions:
1. Critically evaluate the corporate strategy formulated and
implemented by Irene Rosenfeld over the course of her tenure as
CEO. Does Mondelez have a corporate advantage?
2. Critically evaluate the global strategy formulated and implemented
by Irene Rosenfeld over the course of her tenure as CEO.
3. How far along is Mondelez in its corporate transformation? What
remains to be done?
4. As you reflect on Rosenfeld’s decade long transformation, what
have you learned about how to execute a corporate strategy? Can it
be planned in advance? How much should it be driven by market
pressures and opportunities?
5. Based on your reading of the case, and the associated note, how do
you most effectively deal with shareholder activists?
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