Using one of the following cases, give a 5 minute presentation on the ethical issues involved and provide suggestions on how the case could have improved ethical behavior.
Your presentation should include 1) a brief summary of the case, 2) the ethical problems the case presents, and 3) at least two possible “ethical” solutions that could have been suggested by a PR practitioner with an explanation of why these suggestions would be ethical, and 4) one initiative that a PR professional can suggest to improve public trust.
Chapter 1, Repping the Russian Lion
Chapter 2, Burson Fumbles Facebook Flap
Chapter 5, Deflated Standards
Chapter 7, Whistleblower or Traitor
Chapter 8, Diet Soda Sparks Weight Loss- Whaaa?
Comments from Customer
it is a speech
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