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Children and adolescents are inundated with commercial appeals to buy various products. Strasburger, Wilson, and Jordan (2014) suggest that marketers focus on these young consumers because they have their own money to spend, influence their parents’ decisions to buy, and develop loyalties to particular brands very early in life. Our other readings and video content for this unit suggest that media messages (specifically advertising) have significant negative influences on our health (e.g., childhood obesity and diabetes, eating disorders, body image concerns, materialism).
Instructions: With all of this in mind, what role do advertising messages play in children’s and adolescents’ health and lifestyle behaviors? For this writing assignment, please sample and describe the advertisements you see occurring (1) on “kid-friendly” or “teen-friendly” TV channels during times of day when they would most likely be watching, (2) on “kid-friendly” or “teen-friendly” web sites or online media apps, and (3) in their everyday environments.

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