Social media adds another means of reaching the public. However, fundraising letters sent through the mail, are still effective means of engaging donors, according to the Blackbaud Institute 2015 Charitable Giving Report. Success of a letter is measured through increased membership, financial contributions and/or volunteerism.
Instructions
The Cheyenne Mountain Zoo is having a membership drive. You are asked to write a fundraising letter that urges recipients to purchase a zoo membership. Consider the following details as you prepare your fundraising letter.
A family membership is $75 and includes free admission for one year for a family of four, one free ride on the zoo train per visit, free or reduced admission to 200 zoos nationwide, discounted admission to special events at the zoo, a 30-percent discount in the zoo gift shop, a 30-percent discount in the zoo cafeteria, a 30-percent discount on renting zoo facilities, a 30-percent discount on classes at the zoo, early-bird access to all new exhibits and a monthly zoo newsletter.
Members often become zoo volunteers.
There is a zoo hotline number so the recipient can purchase a membership by phone using a credit card.
The recipient can also bring the sales letter to the zoo and purchase a membership at the entrance.
A phone and email contact is provided, should the recipient have questions about zoo membership. The zoo’s website is listed, too.
The zoo recently opened a lion habitat and expanded its aviary.
Membership is down due to the weak economy.
The zoo is 130 acres and features 17,000 animals.
It is accredited by the Association of Zoos and Aquariums and is a member of the World Association of Zoos and Aquariums.
It is frequently named one of the best zoos in America
For This or a Similar Paper Click Here To Order Now
