For the module homework assignment. Provide a detailed response to the question below. 1. Discuss the pros and cons of comparative advertising from the viewpoint of (a) the advertiser, (b) the advertiser’s competitors, and (c) the target market. Assignment Requirement: Your paper is to be written in essay format. Type each question, then provide the written response. The required length of the assignment is 250 words (excluding the title page and reference page) and should include terminology from the text to demonstrate your ability to apply the text concepts. References to the text must be accompanied by an in-text citation in the body of the paragraphs and listed on the reference page. Proper grammar, spelling, and punctuation are required. In addition, feel free to use any outside sources in addition to the course textbook to support your thoughts and opinions. Be sure to list as references, any source of research you have used in your paper. In this course, we use the American Psychological Association (APA) 7th Edition. The abstract is not required. A title page and the reference page are required for this writing assignment. Title page to include: Running head Page number Title of the paper Your name Course Number Instructor’s Name Date University Name

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