My project is to determine what message strategies speak most effectively to consumers to persuade the use of non-invasive aesthetic treatments. The specific focus will be the use of injectables, as they continue to be the most sought-after minimally invasive cosmetic procedures. Injectables encompass toxin type A injections (botox) and dermal fillers.
I will need a background in message strategies toward consumers for plastic surgery and the non-invasive aesthetic treatments.
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