SEE ATTACHED INSTRUCTIONS— You will write an External Proposal, as your position is external to the company. You will persuade a relevant company researched — possibly researched in your White Paper to change or improve its company, by stating the problem briefly, and making the solution the highlight of the paper. Change can be expressed in marketing plans, launching a project/product, a new business method, a non-profit collaboration, a specific ad (print and/or video) campaign, digital marketing plan, etc. You may have already touched on the need for this change, or potentiality in this change, in the Case Study or White Paper. The Proposal should be written with a convincing tone, and it should be practical and appropriate to fit the company you are writing.