The total number of words is (1000-1400 words) “Section 1-3 should be 1000 words and Section 4 should be 400-600 words.” Research several customer service policies of your brand’s competitors. Research and create 10–15 rules of customer satisfaction for your brand. Continue to add supporting details, information, and research to the following sections of your plan: (1000 words) – Section I: Company and Brand Information (the information is in one of my attachments) – Section II: Product Pitch Script — This section will optimize the perfect pitch for selling your brand. — It includes features and benefits of the product. -Section III: Cross-Selling and Promotional Opportunities — This section will examine and recommend 2 complementing products for your brand, relevant to the customer’s lifestyle, to build brand awareness and loyalty. — Develop 1 promotional campaign for selling these complementing products. Prepare a Product Promise and Guarantee Section for your plan based on your research and experiences throughout Weeks 1–4. Add this information as Section IV of the plan. (400-600 words) -Section IV: The Product Promise and Guarantee — Prepare a Product Promise and Guarantee Section for your plan based on your research and experiences. Add this information as Section IV of the plan. Objective Analyze the ways that consumers develop awareness of their choices of goods and services. Discuss the psychological and sociological contexts of sales and advertising. Evaluate advertising, promotion, image development and maintenance, as well as, customer awareness of branding related to consumer behaviors. Examine sales, sales force management, and other consumer behavior factors related to improving sales. Explore customer satisfaction issues. (I have attached all papers in this course for reference.)
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