Writing a Persuasive Report
You are the head of marketing for a large Canadian travel business. For 20 years, the company has specialized in low-budget international travel packages for 18 to 25 year-
olds. You have been asked to prepare a report for the Board of Directors, recommending directions for future development. Because the market for young adult travel is shrinking and because the Canadian population is aging, you believe that the company should develop more international tours aimed at older travellers (55+).
Instructions: Write a detailed report for your Board of Directors, to persuade
them to develop the company’s services for older travellers.
In your report:
ƒ Outline the current situation
ƒ Clearly present your point of view
ƒ Use the graphs to support your point of view
Your report will be evaluated on
ƒ How well you have followed the instructions
ƒ How well your points and ideas are organized
ƒ How accurately you use English grammar, vocabulary, spelling and punctuation

For This or a Similar Paper Click Here To Order Now