Discussion Forum: 3.a.1 – Chapter 12
Forum
Description
Pick one of the following questions
to respond to:
(Question Option 1) Describe
the various travel decision models.
(Question Option 2) Explain
the nature and importance of travel information.
(Question Option 3) Explain
the role of risk in traveler decision-making.
(Question Option 4) Explain
the role of traveler-generated information.
(Question Option 5) Explain
the effectiveness of different communication strategies at each stage of the
buying process.
Discussion Forum: 3.b.1 – Chapter 13
Forum
Description
Pick one of the following questions
to respond to:
(Question Option 1) Explain
the effects of cultural background on travel behavior.
(Question Option 2) Explain
the effects of time on travel behavior.
(Question Option 3) Explain
the effects of sociodemographic factors on travel behavior.
(Question Option 4) Explain
the effects of psychological factors on travel behavior.
(Question Option 5) Explain
the importance of managing destination image.
Discussion Forum: 3.d.1 – Chapter 14
Forum Description
Pick one of the following questions
to respond to:
(Question Option 1) Describe
the characteristics of the business traveler segments.
(Question Option 2) Identify
the characteristics of the leisure traveler segments.
(Question Option 3) Suggest
appropriate services and vacation experiences for individual segments of the
travel market.
(Question Option 4) Recommend
appropriate messages to engage individual segments of the travel market.
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