Access the national Social Marketing Center website
https://www.thensmc.com/
Browse through the collection of case studies provided in the show case page , familiarize yourself of a range of case studies provided in the show case page.
https://www.thensmc.com/resources/showcase/browse?field_term_topics_tid=62&field_term_locations_tid=All&field_term_audience_tid=All&field_overview_value=
Choose one of the scenarios listed below (A-D) to develop your Case Study in a 4-5 pages APA format in addition to a title and a references page.
To develop your social marketing case study, you need to address the following outline
Please review the assignment rubric, writing and referencing instructions detailed in the course outline document.
Keep in mind that the sample provided in Brightspace is not blueprint. You need to adhere to the assignment instructions.
The absenteeism rate at the local hospital has been steadily increasing and is the highest on Mondays. You are consulting with the hospital manger to help reduce the absenteeism through a social marketing campaign.
There have been 15 injuries in the past year on the campus of Bachman Middle School. You are consulting with the school to reduce the incidence of such injuries and to develop a social marketing program.
The Social Workers of the Department of Children and Families have complained about work stress and burnout. You are consulting with the director to investigate this issue and develop a social marketing program.
The employees at the Pharmaceutical Company are often taking breaks to go outside t smoke cigarettes. There is conflict between the smokers and non-smokers regarding breaks, productivity and equity. You are consulting with the management regarding this issue to develop a social marketing program.
Briefly compare commercial marketing and social marketing highlighting the value of social marketing in health promotion for your particular case study.
Write a description of your proposed formative research to assess the problem using at least one quantitative and one qualitative data collection method (survey, focus groups, key informants, etc.)
Outline the stages of organizational change particular to this case
Describe the possible obstacles and how you might overcome them
Describe the strengths of the organization that will enable the change
Describe some possible communication channels you will use.
How would you segment an audience for a large industrial worksite fitness program? How would you identify those who need the services the most?
Use the Four P’s to outline your social marketing campaign.
For This or a Similar Paper Click Here To Order Now
