Please give me the name of the corporation. Why you want to analyze the corporation for this project, and a quick 1 paragraph synopsis of their crisis situations.
TASK (B): Essay: 3–4-page essay, 12 pt. font, double spaced. (Submit to OnCourse Dropbox)
During this course you will learn about many topics surrounding crisis communications and analysis. As you analyze crisis situations from a specific corporation, use the below guidelines to help draft your final essay.
Clearly identify (a) the corporation AND (b) the crisis/s that you panned to analyze during the semester. Identify any crisis communications plans or documents that the corporation may have online (if there are none, please say so, and why you think that is).
Clearly define any (5-10) resources you found regarding the crisis (news sources, videos, social media posts.
Give a brief synopsis of each source, are there similarities or differences between the reporting?
What aspect of the crisis is highlighted most?
Are there any quotes/explanations from experts or the corporation?
Does the source provide any solutions to fix the problem at hand?
Analyze why trust and reputation may be affected by the crisis, think about if you would do business with the corporation knowing about what happened.
Using your class book, please argue why some of the chapters/sections can be used to help fix the crisis.
Based on your analysis summarize how you as a PR professional would handle the situation. Use your sources (book, previous knowledge, news articles). Make a clear argument about why you would or would not do certain things.
(a) Based on your research, did the corporation fix the issue with any of the practices learned in this class?
(b) What practices may you implement (has the organization implemented this before)?
(c) what are could be outcomes of the practices you implemented?
(d) how could these practices help rebuild reputation and trust?
(e) Conclusions (tie it all together).
Essay Rubric
INTRODUCTION topic introduced; thesis clearly stated; content/main points previewed
BODY clearly identified crisis, concepts
concepts defined; sources clearly explained
analysis of trust/reputation issue
use of communication tips from the book; analysis of how they may rebuild rep.
CONCLUSION analyzed if corporation fixed issue with best practices from book; discussed practices you would implement; discussed potential outcomes to best practices; discussed how trust and reputation can be rebuilt.
restated/summarized: thesis
CONTENT/WRITING QUALITY Ideas effectively organized (order, “flow” made sense)
Free of mechanical/presentation errors (punctuation, spelling, grammar, syntax)
Followed all format and writing guidelines
Correctly followed APA or MLA writing guidelines
Included reference page
Used appropriate/gender-neutral/respectful language

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