Students are asked to find an advertisement (it can be any type of an ad, whether it is
commercial, banner, billboard, buzz marketing project (or any other kind of ad – or its
record). Selected advertisement should reflect or be anchored by certain culture,
context. This cultural background should make it hard for the Ad to be understood or
accepted or even be ethical or legal in other cultures. Simply you are asked to find on
the internet (or offline) a picture/video either of an advertisement with references to
Czech culture or of an advertisement with references to culture of any country (but
specific to that country – culture) and write a short justification: why you consider this
advertisement enrooted in the culture of chosen country. The justification should
include the answer to the question “Why this advertisement would be difficult to
understand/impossible to understand or not accepted by individuals from beyond this
cultural circle?” (2000 words).

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