Roles and Responsibilities of Cross-Functional Departments

In this assignment, you will identify the responsibilities of three functional departments of the organization in the course scenario: sales, operations, and marketing. You will also share the need for alignment between these functional departments to ensure the smooth reopening of the park and to improve brand equity.

Alex

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You must answer each question from the perspective of an advertising expert.

Analyze the case by answering five discussion questions at the end of the case. You must answer each question from the perspective of an advertising expert. To see the story visually, you can watch this Washington Post video (https://www.youtube.com/watch?v=bTivpgMkGKA). Make sure you justify and explain your answers in full detail. Your answer to each question should be concise, insightful, and meaningful (not perfunctory), but be at least a paragraph of no less than 200 words. Show off your enhanced knowledge and insight on this topic of promotion strategy by studying the concepts in a practical example. Thanks.