by admin | Dec 20, 2022 | Marketing
The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.
Assignments submitted through email will not be accepted.
Students are advised to make their work clear and well presented, marks may be reduced for
poor presentation. This includes filling your information on the cover page.
Students must mention question number clearly in their answer.
Late submission will NOT be accepted.
Avoid plagiarism, the work should be in your own words, copying from students or other
resources without proper referencing will result in ZERO marks. No exceptions.
All answered must be typed using Times New Roman (size 12, double-spaced) font. No
pictures containing text will be accepted and will be considered plagiarism).
Submissions without this cover page will NOT be accepted.
Important Notes: –
For each question, you need to answer not in less than 150 Words.
Support your answers with course material concepts, principles, and theories from the
textbook and scholarly, peer-reviewed journal articles etc.
Use APA style for writing references .
by admin | Dec 20, 2022 | Marketing
1. Recognize an understanding of the overall marketing concepts, goals and strategies within the context of organizations goals and strategies. (CLO-1)
2. Demonstrate the ability to formulate marketing strategies that incorporate psychological and sociological factors which influence consumer’s decision.. (CLO-3)
3. Use effective and collaborative interpersonal skills to carry out scientific analysis of consumers’ needs and wants to formulate a marketing Plan. (CLO-5)
Part-A:Case Study Max Marks-7.5
Read the Chapter Case Study “The Coffee Wars” from Chapter No- 2 “Developing Marketing Strategies and a Marketing Plan” Page: – 58 and 59 given in your textbook/E-book – “Marketing” (8th ed.) by Dhruv. Grewal and Michael Levy (2022) and answer the following Questions:
1. Perform a SWOT analysis for Starbucks and Dunkin’ Donuts. Based on your analysis, in which company would you invest? Justify your answer.(2.5 Marks)
2. Which growth strategies have been pursued by Starbucks and Dunkin’ Donuts in the past? Which strategies do you believe will be most successful for the two firms in the future? Why?.(2.5 Marks)
3. Which marketing metrics would be most helpful for an executive in charge of developing new products for a coffee chain?.(2.5 Marks)
Part-B:Critical ThinkingMax Marks-7.5
Reading required: – Read Chapter 1, 3 and 6 carefully and then answerthe following questions based on your understanding.
1. Based on the differencesdiscussed between needs and wantsin Chapter-1, when companies that sell coffee anddevelop their marketing strategy, do you think they concentrate on satisfying their customers’ needs or wants? If yes how? What about a utility company, such as the Saudi Electricity company? A humanitarian agency, such as King Salman Humanitarian Aid and Relief Center?Critically examine.Chapter-1. (2.5 Marks) (Minimum 150 words)
2. As an intern for Starbucks, you have been asked to develop a social media campaign for a new latte. The objective of the campaign is to increase awareness and trial of this new line. Use the listen-analyze-do framework discussed in Ch-3to outline a new campaign.
Chapter-3 (2.5 Marks) (Minimum 150 words)
3. You are planning to go for a Thursday night outing at a fine restaurant with your friends. When evaluating different alternatives, how you can differentiate between the universal set, the retrieval set, and the evoked set discussed in Chapter-6. From which set of alternatives point of view, most likely you wouldchoose the restaurant? Explain.
Chapter-6 (2.5 Marks) (Minimum 150 words)
Important Notes: –
• For each question, you need to answer not in less than 150 Words.
• Support your answers with course material concepts, principles, and theories from the textbook and scholarly, peer-reviewed journal articles etc.
• Use APA style for writing references.
by admin | Dec 20, 2022 | Marketing
1. Recognize an understanding of the overall marketing concepts, goals and strategies within the context of organizations goals and strategies. (CLO-1)
2. Demonstrate the ability to formulate marketing strategies that incorporate psychological and sociological factors which influence consumer’s decision.. (CLO-3)
3. Use effective and collaborative interpersonal skills to carry out scientific analysis of consumers’ needs and wants to formulate a marketing Plan. (CLO-5)
Part-A:Case Study Max Marks-7.5
Read the Chapter Case Study “The Coffee Wars” from Chapter No- 2 “Developing Marketing Strategies and a Marketing Plan” Page: – 58 and 59 given in your textbook/E-book – “Marketing” (8th ed.) by Dhruv. Grewal and Michael Levy (2022) and answer the following Questions:
1. Perform a SWOT analysis for Starbucks and Dunkin’ Donuts. Based on your analysis, in which company would you invest? Justify your answer.(2.5 Marks)
2. Which growth strategies have been pursued by Starbucks and Dunkin’ Donuts in the past? Which strategies do you believe will be most successful for the two firms in the future? Why?.(2.5 Marks)
3. Which marketing metrics would be most helpful for an executive in charge of developing new products for a coffee chain?.(2.5 Marks)
Part-B:Critical ThinkingMax Marks-7.5
Reading required: – Read Chapter 1, 3 and 6 carefully and then answerthe following questions based on your understanding.
1. Based on the differencesdiscussed between needs and wantsin Chapter-1, when companies that sell coffee anddevelop their marketing strategy, do you think they concentrate on satisfying their customers’ needs or wants? If yes how? What about a utility company, such as the Saudi Electricity company? A humanitarian agency, such as King Salman Humanitarian Aid and Relief Center?Critically examine.Chapter-1. (2.5 Marks) (Minimum 150 words)
2. As an intern for Starbucks, you have been asked to develop a social media campaign for a new latte. The objective of the campaign is to increase awareness and trial of this new line. Use the listen-analyze-do framework discussed in Ch-3to outline a new campaign.
Chapter-3 (2.5 Marks) (Minimum 150 words)
3. You are planning to go for a Thursday night outing at a fine restaurant with your friends. When evaluating different alternatives, how you can differentiate between the universal set, the retrieval set, and the evoked set discussed in Chapter-6. From which set of alternatives point of view, most likely you wouldchoose the restaurant? Explain.
Chapter-6 (2.5 Marks) (Minimum 150 words)
Important Notes: –
• For each question, you need to answer not in less than 150 Words.
• Support your answers with course material concepts, principles, and theories from the textbook and scholarly, peer-reviewed journal articles etc.
• Use APA style for writing references.
by admin | Dec 20, 2022 | Marketing
My order:
1- No theft, no match please.
2-You can find the instructions inside the document
3- Please write a paper in the document
4- Write a report on whatever you use to research and what you write in a different document because we will discuss it separately in class
Write at least 5 references using the APA style.
NB:
Please use simple language
Put the in-text quote in each.
Additions within the document.
by admin | Dec 11, 2022 | Marketing
Imagine you are working for a social media marketing company and you have to write a proposal to win the contract for the social media marketing account of a company. Therefore, you need to write a compelling report so that you can get the contract.
Brand: Dunkin Product: Coffee
Brand positioning: You will need to come up with a strategy to position the brand. For this purpose, you may need to think of other similar products that are there in the marketplace, other companies that are launching similar products etc. You may then want to evaluate how your product differs from these products/brands to come up with your positioning strategy. Note that this positioning should be with respect to social media marketing.
by admin | Dec 11, 2022 | Marketing
I have a team paper that i need help with. Only 1-2 paragraphs required for my part, my part is ( Conclusion )
Team Project Objective: Each team is assigned a specific product category and forms a new company to develop a new brand comprised of new products. The team develops the marketing mix and product positioning for this new brand.
Team Number:
Team Name:
Product Category: Cat Food
·What is the positioning of your brand/product?
For the adventurous parents of cats, younique cat food offers, healthy , organic and tasty cat food and treats. Made of real meat and vegetables with no artificial flavors or preservatives. Because of our commitment to the enviroment Younique cat food also uses packaging made of natural ingredients like hemp and pineapple fiber.
·What is the placement strategy (from the 4Ps: product, price, promotion & place) of your brand versus competitors?
