You have six tasks to address in order to complete the assignment.
1. Select a suitable reaction statement that you find personally relevant
2. Explain your selection both personally and academically
3. Clearly define the issue addressed in the statement
4. Clearly state your position on the statement
5. Defend your position
6. Conclude concisely
Students will make an oral presentation as the final project of the course in workshop eight, about a hypothetical case/or a character from a movie that will be assigned by the facilitator.
Identify on the cover the title of the work, your name, and the course
Briefly describe your character
Analyze the intervention to be carried out in the case through the generalist model,
explain the situation using systems theory or the ecological model,
develop a genogram or eco-map,
identify if there is a communication problem present and
identify in which stage of the family life cycle they are.
TOPIC: Marketing Plan Analysis and Presentation: Part 3 – Place and Advertising Promotion
Assessment Description
The purpose of this assignment is to conduct research related to how a specific company utilizes information related to place and promotion to create marketing plans that will meet business needs including their specified marketing objectives, to assess and make recommendations about the marketing strategies that have been employed based upon the consumer and market research, and to communicate these findings to organizational stakeholders.
Review:
Review the following topic resources.
Topic 6: “Types of Distribution Channels” https://www.youtube.com/playlist?list=PLg_v7K-G8mejSbfHsYZhdkxMsNjW5T844
Topic 7: “Advertising, Sales Promotion, and Public Relations” and “Planning a Promotional Campaign” https://www.youtube.com/playlist?list=PLg_v7K-G8megH77NldaD65didePpghOvd
Part 1:
Continuing in the role of a marketing professional who has been tasked with completing a marketing plan for a client, refer back to the research you completed in the Topic 2 Part 1: Research and the Topic 5 Part 2: Product or Service and Price assignments. Conduct additional research related to place and promotion and use it to complete the “Marketing Plan Analysis and Presentation: Part 3 – Research Template.”
Part 2:
Add to the PowerPoint presentation you created in the Topic 5 assignment by creating five to eight additional slides that summarize your marketing plan analysis based on the research you have conducted about place and promotion. Slides should address each of the key areas listed below and should include speaker notes that explain how the company could have used what it learned about consumer behavior, product or service, and pricing to help it develop a marketing plan in order to meet the company’s marketing objectives and business needs. When creating the presentation, provide links to specific YouTube and social media site examples that illustrate the current company messaging and promotional techniques. The final presentation should provide a comprehensive look at how the brand promotes their products to customers.
Based upon what you learned from your research and strategy assessment, recommend a strategy the company could employ to increase profits and sales to the target market. Include two or three final slides that summarize and justify your strategy recommendation. For the presentation of your PowerPoint, use Loom to create a video. Include an additional slide for the Loom link at the beginning of the presentation, and an additional slide for references at the end of the presentation.
Place:
1. Describe distribution channels (direct, manufacturer to consumer, indirect, wholesalers/retailers, multichannels).
2. Discuss possible channel conflicts.
Promotion:
1. What forms of advertising and promotion does the company use?
2. What forms of media does the company use? Describe the media mix.
3. Illustrate the messages the company currently uses.
Strategy Recommendation:
1. Based upon your research findings for the marketing mix, recommend a strategy that you believe will increase profits and sales to the target market.
2. Cite your specific research findings to justify your strategy assessment and recommendations.
Part 3:
Part of being a successful marketer is being able to develop marketing strategies based on consumer and market research and then communicate those ideas to stakeholders. Imagine that you have been asked to present your research findings and recommendation to your peers. Practice presenting the PowerPoint presentation you have created. Using Loom, record yourself giving the presentation. There is a 10-minute time limit for sharing your presentation. Your Loom presentation will be graded on the following elements.
1. Professional physical appearance, including business casual attire.
2. Eye contract with audience (not reading slides or speaker notes) and clear articulation.
3. Evidence of practice (not reading slides or speaker notes, but using them as a guide to explain presentation content).
4. Adherence to 10-minute time limit.
General Requirements:
Refer to the resource, “Creating Effective PowerPoint Presentations,” located in the Student Success Center, for additional guidance on completing this assignment in the appropriate style.
Refer to the resource, “Loom,” located in the Student Success Center, for additional guidance on recording your presentation.
Submit the “Marketing Plan Analysis and Presentation: Part 3 – Research Template” and the PowerPoint presentation that includes speaker notes and an introductory slide that includes a link to your Loom video.
Create a clear thesis statement that identifies your social and criminal justice issue.
Summarize your chosen social and criminal justice issue in approximately one to two pages.
Describe what makes this an issue.
Provide data to show how this issue has made an impact on society.
Explain which social justice principles need to be addressed and why.
Detail the cultural and diversity issues present in your chosen social and criminal justice problem.
Describe how addressing your chosen issue contributes to the goal of a more just society.
Analyze the empirical research on your chosen topic.
You may use your Week 1 Annotated Bibliography to complete this section of the doc. Please ensure that the instructor feedback is incorporated within this section. Incorporating peer feedback is optional.
Propose a possible resolution to your chosen social and criminal justice issue.
Evaluate which branches of the criminal justice system are impacted/involved and how they either help or hinder the issue.
Analyze how the criminal and social justice theories (in relation to the United States Constitution) and landmark U.S. Supreme Court decisions impact your chosen issue and support your resolution.
Examine how the judiciary, corrections, and law enforcement systems address social equality, solidarity, human rights, and overall fairness for all and how these essential concepts impact your issue and resolution.
Evaluate how poverty, racism, religion and other sociocultural variables may apply to contemporary social and criminal justice by drawing information among the fields of, but not limited to, criminology, law, philosophy, psychology, science, and sociology.
Respond to the following in a minimum of 175 words:
Explain why the assumptions of human nature resonate with you.
Consider your personality, cultural experience and background, and worldview. How do these factors influence your choice? Include an example of this assumption of human nature in action in your life.
1,050- to 1,400-w0rd pap3r explaining the theory/theories (i.e., Adlerian, person-centered, gestalt, CBT/REBT, reality, narrative, or solution-focused theories) you prefer the most. In your pap3r, be sure to:
Summarize the theory/theories.
Include definitions and examples where appropriate.
Explain your rationale for this choice.
What draws you to this theory? Support your response with details related to human nature, key concepts, and your role in the therapeutic relationship?
What parts of the theory are most appealing to you? Which parts are least appealing? Why?
Compare your chosen theory to another counseling theory you learned in this course.
Describe how this theory is closely related to your chosen theory. How does it differ?
Describe how you would apply your chosen theory to address a mental health issue.
What might be the advantages and limitations of your theory as you apply the theory to the mental health issue you have chosen?
Describe what you have learned from completing this assignment in your conclusion.
Incorporate research from current, scholarly references to support your response.
Note: Use the topics above as headings in your pap3r.
