by | Jun 23, 2022 | APA 7th edition, Business & Finance
QUESTION 1
- How can firms ensure that their code of business ethics is read, understood, believed, remembered, and acted on rather than ignored?
Your response must be at least 75 words in length.
QUESTION 2
- Discuss bribery. Would actions, such as politicians adding earmarks in legislation or pharmaceutical salespersons giving away drugs to physicians, constitute bribery? Identify three business activities that would constitute bribery and three actions that would not.
Your response must be at least 75 words in length.
QUESTION 3
- Why should firms formulate and implement strategies from an environmental perspective?
Your response must be at least 75 words in length.
QUESTION 4
- Why is it important not to view the concept of “whistleblowing” as “tattling” or “ratting” on another employee?
Your response must be at least 75 words in length.
by | Jun 23, 2022 | APA 7th edition, Business & Finance
Instructions
You are opening your own small business and want to establish a culture of ethical behavior. What are some procedures you should implement to support an ethics culture? Your journal entry must be at least 200 words in length. No references or citations are necessary.
by | Jun 22, 2022 | APA 7th edition, Business & Finance
Week 4 Project
Instructions
Developing the Product/ Service.
This course has a major project assignment due in Week 5. It will take more than a unit’s effort to adequately complete it. Plan time to start the research and work on the assignment earlier than the week in which it is due.
Using the same organization selected in Week 1 for the course project, complete the following tasks:
- Assess the types of stakeholders involved in the development process for the product/service of your chosen company.
- Evaluate the impact of key inputs from stakeholder groups on new product/service development efforts.
- Analyze the role these key stakeholder groups can play in contributing to the success of a new product/service.
- Justify at least two persuasive strategies that can be used to engage stakeholders in new product/service development projects.
- Assess the key competitive advantages that utilizing the current trends in information technology (IT) will deliver to the area of new product/service development.
Submission Details:
- Submit your answers in a 3- to 4-page Microsoft Word document, using APA style.
- Name your document SU_MBA6011_W4_LastName_FirstInitial.doc.
- Submit your document to the Submissions Area by the due date assigned.
by | Jun 22, 2022 | APA 7th edition, Business & Finance
Using the same business start-up that you introduced in Unit IV, select two types of digital marketing that you would use for your new business. Create a digital metrics dashboard for each by following the steps below.
- Identify two types of digital marketing you would use with your new start-up business.
- Design a digital metrics dashboard for each of the two types of digital marketing that would matter to the market researcher. As a new start-up, make sure you address customer acquisition and retention. Each dashboard should include a minimum of five metrics.
- Why did you select these digital metrics for your organization?
- How would these digital metrics provide the marketer with a better understanding of the customer and retaining that customer?
- Explain the limitations of using digital metrics as a market research tool and ultimately in business decision-making.
This assignment should be completed in at least three pages. You must utilize at least one scholarly, peer-reviewed source to support your responses. Adhere to APA Style when constructing this assignment, including in-text citations and references for all sources that are used. Please note that no abstract is needed.
by | Jun 22, 2022 | APA 7th edition, Business & Finance
Understanding that the motivation for companies to track digital metrics and your behavior as a consumer to better serve their target market, are you less concerned about consumer privacy? Why, or why not? Include examples to support your response.
by | Jun 22, 2022 | APA 7th edition, Business & Finance
From the list below, choose a subject you would like to research. This will be the topic of your thread:
- Product strategy
- Distribution
- Defending the practice of social media marketing
DISCUSSION ASSIGNMENT INSTRUCTIONS
Original Post
You will create an original post in response to one of the available topics for each discussion.
Instructions:
Title your post according to your selected topic.
In at least 600 words, discuss your topic by addressing the following items:
o Explain the concept of the marketing management topic selected for your paper
(Your textbook is a good source for this section).
o Examine at least 1 practical application/example for your topic. This must
involve the mention of a specific industry or organization, explained in sufficient
detail.
o Formulate a question for classmates about your topic that your classmates will
respond to.
o Have a separate heading for each of these 3 sections. Use the headings as
highlighted above in bold.
o Use two scholarly sources in addition to the course textbook.
o Use current APA format.
