Part A: Your Marketing Plan
For this assignment, you will document your hypothetical company’s background information and mission statement, your company’s short-term and long-term goals, an environmental analysis, and a SWOT analysis.
Note: You should make all assumptions needed for the completion of this assignment.
Create the first part of your marketing plan in 8–12 pages:
Write an introduction to your company. Describe your hypothetical company, its location, the product it makes or the service it provides, and introduce the contents of your marketing plan.
Develop your company’s mission statement.
Decide the main goals that you would like to achieve within the next year (short term) and the main goals that you would like to achieve within the next 5 years (long term). Determine the most appropriate ways to measure both short- and long-term goals.
Note: Consider the following metrics: tracking downloads of website content; website visitors; increases in market share; customer value; new product or service adoption rates; retention; rate of growth compared to competition; and the market, margin, and customer engagement.
Develop an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces.
Develop both a SWOT analysis and needs analysis for your product or service. Each analysis should examine three strengths, weaknesses, opportunities, and threats for your company.
Use at least three academic resources as quantitative marketing research to determine the feasibility of your product or service. These resources should be industry specific and relate to your chosen product or service.
Use the Part A Marketing Plan Template [DOCX] to complete the assignment.
The Part A Mission Statement and SWOT Analysis Sample [PDF] containing examples has been provided for your reference.
Part A: Your Marketing Plan
In the video on leverage, leverage is compared to a fulcrum in that you need just the right balance of leverage. That would seem to indicate that there is a point where the leverage is just right and that too little leverage may be just as harmful as too much leverage. Do you think this is true?
Post by classmate
My title is an attempt at the use of humor (not poking fun) in order to draw attention and enhance our learning with positivity. Moodle used to ask for titles, but Canvas does not. Seriously, that would be a great approach. I don’t think I’ve ever had a teacher take me outside as part of the learning experience and had that approach fail to enhance the experience.
When a company is leveraged it either takes on debt or barrows funds. Leverage has an increased amount of risk with an associated increase in reward. A company with less leverage has less risk and less reward. To the victor goes the spoils. If a challenger does not compete, and they take no risk, then there is no reward. Leverage can also increase profit as well as losses. There is more to lose or gain if there is more skin in the game. Risk is paired with reward. Regarding the direct comparison to gambling, in order to understand stock market wagers, because they are so similar, this is why gamblers hedge their bets. They are taking extra steps to reduce their risk. Leverage has to have an appropriate amount of balance in order to function. Too much on either side of a lever can make the lever useless. If a company is taking too many risks, and their leverage as a whole is strong, at the same time the level of risk might deter investors. Some would say Tesla takes too much risk, but Elon Musk would disagree, and he has the results to prove it. (Ross, 2021)
Loss and profit can be magnified by using the leverage of a company to take on debt, which relates to the comfort factor relating to risk. Leverage seems like a double-sided knife which is very useful but requires skill and caution in its use.
Leverage is like the potage for the three little bears, it needs to be just right. There is a happy medium for a lever, with too much on either end of the spectrum having negative consequences. The basis for that ‘just right’ factor is all based on the perspective of the bear, or the company or the individual, and how much risk they’re comfortable with based on their goals.
Notepirate. (2014). What is Financial Leverage or Leveraging (Cost Accounting Tutorial #18). YouTube. Retrieved from https://www.youtube.com/watch?v=uwc2I_mPrto (Links to an external site.)
Ross, S. (2021). 6 Big Risks of Investing in Tesla Stock. Investopedia. Retrieved from https://www.investopedia.com/articles/markets/102815/biggest-risks-investing-tesla-stock.asp
Look around the financial press or the internet for a recent (a year or so) story about some organization’s liability accounting issue. Many corporations and governmental entities have significant pension liabilities (one possible discussion area). Many firms have significant liabilities that arise from warranties or leases (another). Lawsuits are yet another potential liability for some firms. Summarize what you find in a couple paragraphs.
Write a formal, 6 – 10 page APA research paper on the housing market crash and where we stand today. The paper should describe the scope and principal features of the field of study (such as Real Estate Broker, Agent, Appraiser, etc.), citing core theories and practices, and offer a similar explication of a related field. This means, explain how the perspective you chose relates to the field of Real Estate in general and the other areas within Real Estate.
You may write your paper from any number of perspectives:-Appraisers and their job or role
-The lending market
-Generational effects on the housing market
-A career as a broker or sales agent or other careers in Real Estate
-The government’s role in Real Estate
-Laws that will affect Real Estate
-Other subjects that may have affected the history and today’s situations in the Real Estate Market
A minimum of three references are required. Two must be from the Library (See Course Guide for help). Wikipedia is NOT a valid Academic source. Dictionaries and encyclopedias may be used; however, they do not count towards your minimum two library references.
Style Guidelines for the paper:
Use a header on every page, including the title page. The header should be formatted according to APA guidelines.
A title page with the title, author, class, class section, professor, and date should be on the title page, centered on the page. This title page does NOT count toward your 6 to 10 page requirement.
Margins are one inch on all sides.
All content is double-spaced and left-justified.
Indent the first line of every paragraph five spaces or use the TAB key.
Do NOT leave extra space between paragraphs.
Use Times New Roman, 12-point font.
An Executive Summary is required.
References must be a separate page at the end of the paper.
Use APA style guidelines for the paper, including all references and other writing.
Correlation and Linear Regression
Please answer one of the two following questions:
1. Correlation: Correlation Does Not Mean Causation
One of the major misconceptions about correlation is that a relationship between two variables means causation; that is, one variable causes changes in the other variable. There is a particular tendency to make this causal error, when the two variables seem to be related to each other.
What is one instance where you have seen correlation misinterpreted as causation? Please describe.
2. Linear Regression
Linear regression is used to predict the value of one variable from another variable. Since it is based on correlation, it cannot provide causation. In addition, the strength of the relationship between the two variables affects the ability to predict one variable from the other variable; that is, the stronger the relationship between the two variables, the better the ability to do prediction.
What is one instance where you think linear regression would be useful to you in your workplace or chosen major? Please describe including why and how it would be used.
Pick an industry (health care, marketing, retail, technology, etc.) with which you are familiar. Using Google Scholar, or other reputable site, identify industry-relevant scholarly sources that support the three pillars concepts: servant leadership, ethics, and entrepreneurism. Refer to the topic study materials to determine what is considered a scholarly resource. Create a title page and a references list that cites nine references from the past FIVE years. Include at the following types of references:
Five journal articles (include at least one article for each of the three pillars: servant leadership, ethics, and entrepreneurism)
One dissertation/thesis from a database
One book chapter
Prepare this assignment according to the guidelines found in the APA Style Guide.