My favorite ads
Please Select some interesting ads for teenager and tell the reason why you like those ads and attached links of that ads
Task 1 and 2 have been completed. Only task 3 and 4 and 5 are required of youMed
Task 1 and 2 have been completed. Only task 3 and 4 and 5 are required of youMedical Receptionist (Medical Specialist Practice) Job in Melbourne – SEEKMedical Receptionist (Medical Specialist Practice) Job in Melbourne – SEEKHealth Assistant (Nursing) | General Acute Job in Melbourne – SEEK
Requirements: 4 h
Design an online ad campaign for a client of your choosing.This client can be a
Design an online ad campaign for a client of your choosing.This client can be a prototype/fake client.The ad campaign should have three online ads of various formats and sizes. The campaign messaging/style should be consistent among them all (i.e., someone who sees a banner ad, a sponsored twitter post, and an email ad should find it clear from design and copy that it’s the same campaign) and conform to standard ad format rules. If Facebook is one of your platforms, you must chose a different type of ad if another one of your platforms is Instagram as they have similar requirements for similar ad types. Specific formats that can and cannot be used will be discussed further in class.Along with a short (2 page double spaced) write up that outline your design decisions and challenges.Please remember your ads need to look like they would if published online and be web ready (proper format e.g. png/jpg for FB/Instagram) – examples of possible mockup help (DO NOT Use CANVA for Facebook/Instagram/ or other ad mock ups only for images for example): Facebook/Instagram (remember you cannot use the same format for each platform if you choose both of these) e.g. choose https://www.facebook.com/business/ads-guide/image/facebook-right-hand-column for Facebook and https://www.facebook.com/business/ads-guide/image/instagram-feed for InstagramGoogle Adwords: https://ads.google.com/aw/diagnostic/AdPreviewEmail Marketing – Free templates with the free plan: https://mailchimp.com/features/email-templates/Banner Ad Standard Sizes (see p. 294 in the textbook)For Your Information: Adparlor (Unless recently updated) does not create Facebook/Instagram ads in the new format – please use the link above to mock up Facebook/Instagram ads. Task:- to create an Ad campaign which consists of 3 online ads of formats and sizes Threeseparate but complementary modes of advertising (e.g., banner ads, FB/Google ads, email campaigns, video overlays, etc.) -and a 2 page write up that outline your design decisions and challenges.
Requirements: 3-4pages
Analyzing the Sales and Marketing of a New Software Application In this homework
Analyzing the Sales and Marketing of a New Software Application
In this homework assignment you are asked to determine the sales and marketing approach you would recommend for a new software application. The intent of this assignment is for you to apply your learned knowledge so far in the course to a realistic situation. It is not uncommon for a product manager to have a fellow employee come to you with an idea and be asked to determine how it would be marketed and sold. The focus here is to demonstrate your understanding of the marketing concepts and to be creative on how they are applied to the scenario. It is NOT for you to become an expert on marketing health related software products.
The Scenario
Imagine work as a product marketing manager for a software development company that offers a wide range of software products designed to help consumers manage their health. The typical products are exercise trackers, sleep trackers, nutrition trackers, etc. Some are desktop application-based and some run on portable devices such as Android and Apple tablets as well as Apple and Android phones. In other words, there is a wide depth of expertise in your company and they have asked you to analyze a new product idea. Don’t concern yourself with the product development costs or timeframes, strategy, etc. at this point. You might consider competition when determining the price.
The Product Idea
The new product idea is for an application that will provide allergy information to consumers so that those persons with food allergies can make informed choices about the risks of eating a specific food perhaps in a restaurant or while in the grocery store.
Your Analysis
Your job is to create a framework for understanding the target audience, some guesstimates about demographic aspects that could be used for determining the marketplace size as well as how to contact them, apply the 4 Ps as applicable, and to take a look at the key features as well as potential benefits to focus on when promoting/selling the product. How you mix and match these is up to you, but make sure to utilize enough concepts to show your understanding.
Provide your analysis using the following sections headings (as a starting point). (Feel free to add additional sections if you would like but please follow this format so I can track your thinking processes.) Make sure that you include references from the course readings and other sources using APA format to support WHY you are approaching the section topic/solution in the way that you present. You can express your opinion along the way but this paper cannot be based primarily on your opinion. If you need more information to perform the analysis feel free to make assumptions and then explain that it is an assumption and why you chose it.
I am not looking for you to write a major novel in this assignment. You are to explain your thinking behind the application of the class concepts to this real-world situation, supporting your approach with the course readings, etc. Please follow the rubric –
My expectation is that this assignment will be between 4 and 6 pages in length with APA page and paragraph formatting not including the references and front matter. To get you started, use this APA format listing from https://www.scribbr.com/apa-style/format/ :
Set page margins to 1 inch on all sides.
Double-space all text, including headings.
Indent the first line of every paragraph 0.5 inches.
Use an accessible font (e.g., Times New Roman 12pt., Arial 11pt., or Georgia 11pt.).
Include a page number on every page.
Complete the following sections:
Describe your understanding of the situation and product you are investigating.
What is the name you are giving to the app you are evaluating? (Have fun!)
Describe your Ideal Customer for this application? What would be the primary need that the ideal customer is looking to fulfill.
Describe AT LEAST 3 demographic characteristics (i.e., age, gender, education, income, family status, etc.) of your Ideal Customer for this product. Explain your rationale for picking these characteristics.
For each characteristic from number 4, describe how you would use that demographic trait to find prospective buyers.
List AT LEAST 3 key features of the application that would be important to your Ideal Customer. Explain your rationale for picking these features.
List AT LEAST 3 key benefits that your Ideal Customer would gain from the purchase of this product or service. Explain our rationale for picking these benefits.
Discuss your analysis of the 4Ps with respect to this product and your Ideal Customer. Explain your analysis of each “P” and explain how it informs how you intend to sell the product. Briefly describe your rationale for: how you would explain the product to your ideal customer (product), where and how would you plan to sell the product to them (place), at what price would you offer the product (price) and what special offers (promotions) you would try to get them to use it.
How do you feel about your analysis? What is missing from it? What more would you have liked to know? Now that you have completed your analysis, what additional features do you think this product should have to make is most saleable?
Try to have some fun with this assignment! It is an exercise in imagination as well as a class assignment where you get to show your understanding of the subject.
Submit your completed assignment to the D2L site submission location for this assignment.
Due Date: This assignment is due by the end of Module 5, July 11, 2022.
Analyzing the Sales and Marketing of a New Software Application In this homework
Analyzing the Sales and Marketing of a New Software Application
In this homework assignment you are asked to determine the sales and marketing approach you would recommend for a new software application. The intent of this assignment is for you to apply your learned knowledge so far in the course to a realistic situation. It is not uncommon for a product manager to have a fellow employee come to you with an idea and be asked to determine how it would be marketed and sold. The focus here is to demonstrate your understanding of the marketing concepts and to be creative on how they are applied to the scenario. It is NOT for you to become an expert on marketing health related software products.
The Scenario
Imagine work as a product marketing manager for a software development company that offers a wide range of software products designed to help consumers manage their health. The typical products are exercise trackers, sleep trackers, nutrition trackers, etc. Some are desktop application-based and some run on portable devices such as Android and Apple tablets as well as Apple and Android phones. In other words, there is a wide depth of expertise in your company and they have asked you to analyze a new product idea. Don’t concern yourself with the product development costs or timeframes, strategy, etc. at this point. You might consider competition when determining the price.
The Product Idea
The new product idea is for an application that will provide allergy information to consumers so that those persons with food allergies can make informed choices about the risks of eating a specific food perhaps in a restaurant or while in the grocery store.
Your Analysis
Your job is to create a framework for understanding the target audience, some guesstimates about demographic aspects that could be used for determining the marketplace size as well as how to contact them, apply the 4 Ps as applicable, and to take a look at the key features as well as potential benefits to focus on when promoting/selling the product. How you mix and match these is up to you, but make sure to utilize enough concepts to show your understanding.
Provide your analysis using the following sections headings (as a starting point). (Feel free to add additional sections if you would like but please follow this format so I can track your thinking processes.) Make sure that you include references from the course readings and other sources using APA format to support WHY you are approaching the section topic/solution in the way that you present. You can express your opinion along the way but this paper cannot be based primarily on your opinion. If you need more information to perform the analysis feel free to make assumptions and then explain that it is an assumption and why you chose it.
I am not looking for you to write a major novel in this assignment. You are to explain your thinking behind the application of the class concepts to this real-world situation, supporting your approach with the course readings, etc. Please follow the rubric –
My expectation is that this assignment will be between 4 and 6 pages in length with APA page and paragraph formatting not including the references and front matter. To get you started, use this APA format listing from https://www.scribbr.com/apa-style/format/ :
Set page margins to 1 inch on all sides.
Double-space all text, including headings.
Indent the first line of every paragraph 0.5 inches.
Use an accessible font (e.g., Times New Roman 12pt., Arial 11pt., or Georgia 11pt.).
Include a page number on every page.
Complete the following sections:
Describe your understanding of the situation and product you are investigating.
What is the name you are giving to the app you are evaluating? (Have fun!)
Describe your Ideal Customer for this application? What would be the primary need that the ideal customer is looking to fulfill.
Describe AT LEAST 3 demographic characteristics (i.e., age, gender, education, income, family status, etc.) of your Ideal Customer for this product. Explain your rationale for picking these characteristics.
For each characteristic from number 4, describe how you would use that demographic trait to find prospective buyers.
List AT LEAST 3 key features of the application that would be important to your Ideal Customer. Explain your rationale for picking these features.
List AT LEAST 3 key benefits that your Ideal Customer would gain from the purchase of this product or service. Explain our rationale for picking these benefits.
Discuss your analysis of the 4Ps with respect to this product and your Ideal Customer. Explain your analysis of each “P” and explain how it informs how you intend to sell the product. Briefly describe your rationale for: how you would explain the product to your ideal customer (product), where and how would you plan to sell the product to them (place), at what price would you offer the product (price) and what special offers (promotions) you would try to get them to use it.
How do you feel about your analysis? What is missing from it? What more would you have liked to know? Now that you have completed your analysis, what additional features do you think this product should have to make is most saleable?
Try to have some fun with this assignment! It is an exercise in imagination as well as a class assignment where you get to show your understanding of the subject.
Submit your completed assignment to the D2L site submission location for this assignment.
Due Date: This assignment is due by the end of Module 5, July 11, 2022.
Objective: This assignment is to critically evaluate the effectiveness of the re
Objective: This assignment is to critically evaluate the effectiveness of the retailer’s in-store IMC strategies. For
this assignment, you need to correctly identify the types of IMC the retailer is engaged in by applying your
knowledge of IMC, and critically evaluate the IMC strategies employed and suggest how to improve them.
Instruction: You will (1) physically visit a retailer store (e.g., grocery, book store, liquor store, outlet mall),
restaurant (local or franchise), or a service provider (e.g., gym, hotel, spa, body shop, cleaner, doctor’s office) of
your choice and (2) observe in-store IMC strategies (e.g., advertising, sales promotion, personal selling
(salesperson/store employee), etc.).
You will submit a report of up to 2 pages (12 pt font, double spacing, and 1” margins; no cover page
required ) in which you (1) evaluate and explain the strengths and weaknesses of the current in-store promotion
strategies of the retailer, in relation to their IMC goals, and (2) make critical suggestions to improve their IMC
strategies based on the weaknesses to better meet the IMC goals. You need to include at least two photos of the
IMC elements taken by you at the retailer that show what you are referring to in your report on the third page
of the report.
The retailer you visit can be a place you visit often or visit for the first time, work, or associated with your
family members or friends. The retailer can also be a local store or a franchise business. Please include
such details in terms of the location of the retailer and why you chose that retailer for this assignment to
begin with.
Your report should be strictly based on your own observation and written in your own language. The
report I am looking for is the one where I feel as if I went to the store with you and observed what you
described in person. The amount of effort you made will show in your write-up. Don’t rely on your
cursory memory or any other external online sources for expert opinions. You do not have to use fancy
terms, either. However, incorporating the concepts and ideas you have acquired from this class is always
welcome.
While you focus on in-store IMC strategies, you might mention how the retailer’s IMC strategies promote
the connections with the online IMC strategies. For instance, many restaurants these days offer a QR code
menu alone, calling for the use of mobile devices to connect with online IMC elements. Target also
makes you scan your Target Circle (Reward program) barcode at the check-out for an additional discount.
Recently I went to Wendy’s, and throughout the in-store poster, I learned that Wendy’s focuses on
supporting foster care adoption, which is a beautiful cause. As such, firms strategically utilize various in-
store IMC elements to communicate to their customers what their goals, missions, and purposes are.
Grading criteria: Please see the grading rubric at the end of the document for details.
Criterion 1: Critical Evaluation of the Retailer’s Current In-Store IMC Strategies (35 points)
Criterion 2: Suggestions to Improve IMC Strategies based on the Weaknesses (35 points)
Criterion 3: Overall Quality of the Assignment (30 points).
1
MKTG 3132 Principles of Advertising
Submission method: You need to use Microsoft Word to create the report. The total length of your submission
should be up to 3 pages: Up to a 2-page report (12 pt font, double spacing, and 1” margins) and 1-page for at
least two photos of IMC elements taken by you at the retailer). Once completed, save the document, and submit
it as an attachment in the “Application Activity 2” Dropbox folder on Folio.
Note 1: If an incorrect file or unfilled worksheet is attached, you will receive a score of zero on this
assignment.
Note 2: I am not a Mac user, and therefore, I am unable to open any file saved in a “.pages” file format.
You need to convert the “.pages” file format to “.doc”, “.docx”, or “.pdf”. Otherwise, you will receive
an automatic “0” regardless of your submission on time.
Note 3: There is a penalty for late submission once Dropbox closes, and any problems (technological
or otherwise) will not be accepted as an excuse.
