1. This week, however, we will select an advertisement to analyze.
2. This week you will write an outline discussing the advertisement you selected in our discussion forums. Remember, this essay should NOT address the topic of your advertisement, but rather the approach to persuasion that was taken.
Follow the basic essay outline, as follows:
Introductory Paragraph: (hook, thesis, road map)
Body Paragraphs
1. Ethos – evidence/support
2. Pathos – evidence/support
3. Logos – evidence/support
Concluding Paragraph (restate, recap, nothing new)
3. This week you expand the outline into a full essay, with a critical analysis of the advertisement included. You will need to support each of your main points about ethos, pathos, and logos in the advertisement. You will also need to expand to include your personal analysis in an additional body paragraph: is the advertisement effective? Why or why not? Are the rhetorical appeals used effectively? If not, how could the advertisement have been changed to appeal to a wider audience?
This submission has the following requirements.
Cover page, in APA style
References page, in APA style
Introductory and conclusion paragraphs with all required elements, including a clear, well-defined, thesis statement.
4 main content areas (ethos, pathos, logos, your analysis)
Double spaced, Times New Roman, 12pt font, 1-inch margins
4-5 pages in length (including cover page and references page)
Minimum of 2 references (one for your advertisement and at least one for your content areas)
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