You are required to compose a Consultant Report for the chosen company, “JOHN LEWIS”, evaluating the effective application of modern valuation methods in a chosen organization in the UK to meet their practical and ethical needs. You have to provide a reasoned explanation of the different bases of valuation used and suggest the methodology that should be used to arrive at the opinion of value. You have to develop a critical analysis/evaluation on the potentials and barriers in the innovative adoption of modern methods in valuation.

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