1. What are inventory issues, talk mostly about the bad aspect like excess inventory and wastage.
Inventory Management
In this part we will talk about the negative aspect in terms of excess inventory that the beauty retailer often holds as a result of predicting erroneous demand and supply and is eventually wasted posing a potential risk to the ecosystem and global environmental conditions in general.
https://www.criteo.com/blog/sephora-marketing-strategy/

Sephora Business Model

https://etailwest.wbresearch.com/blog/how-sephora-integrates-retail-online-marketing
https://www.shrm.org/executive/resources/people-strategy-journal/spring2020/pages/feature-sephora.aspx
https://www.wealthmanagement.com/retail/beauty-retailers-face-new-challenges-post-covid
https://www.chainstoreage.com/sephora-improves-forecasting-replenishment-ai
https://www.supplychaindive.com/news/sephora-flex-warehouse-throughput-capacity-fulfillment/583897/

No Longer One Single Shade: Sephora and the Beauty Industry

https://www.uschamber.com/co/good-company/the-leap/sephora-cto-discusses-new-tech-platform

Sephora sales forces and channel distribution audit – firm’s existing sales and distribution channel(s)

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