Many companies reject print media advertising, believing the digital age has given way to more efficient forms of marketing. Print media have been struggling to survive in a digitized world. But comparisons between print media and electronic media have shown that print media provides many incredible advantages. Magazines, newspapers, leaflets, and catalogs are more effective at targeting customers and making a lasting impression.
Thoroughly read Chapter 10, Perform some research and in a paragraph or so,
tell us what some of the current issues are related to print media?
Tell us what do you think could be done for print media to remain profitable and relevant?
What are the advantages of print media over electronic media?
Does print still have a place in the future of advertising? If so why or why not?
Please only refer to etext for reference
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