In 350 words
Think about the different persuasive strategies used in advertising that were discussed in the textbook (snob appeal, plain folks pitch, hidden fear…).
Find a current commercial or ad and provide the link so your classmates can view it (this can be a commercial – provide the link, or a print ad – post a photo). Or you may describe the ad.
Explain which persuasive strategy you think is being used (famous person testimonial, plain-folks pitch, snob-appeal approach, bandwagon effect, hidden-fear appeal, irritation advertising).
Discuss whether or not you think this commercial or ad is effective. Why?
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