Take the VALS survey online.
VALS Survey
Save your results as a PDF file.
In 2-3 sentences, highlight some of the key characteristics of the group(s) to which you belong.
See a list of characteristics at: VALS Types
Describe an advertisement (TV, magazine, internet) that would appeal to your VALS group.
Identify the visual & verbal elements in the ad that would appeal to your VALS group.
Explain why those elements would be persuasive to your VALS group.
Upload both the VALS Survey Results & the accompanying short essay (1-2 pages).
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