by admin | Dec 11, 2022 | Marketing homework help
For the following situation, choose one of the 6 defensive strategies and suggest it to Starbucks. Avoid the general definition of the chosen strategy that both of us know. Discuss why you have chosen this strategy (why you think it would be effective). Explain how Starbucks can use it. Be specific and explain the details of your strategy. 2-3 paragraphs are fine for this question.
‘Starbucks vs. Dunkin’ Donuts. Starbucks offers a more extensive menu and more product customization, which is accompanied by a comfortable and quiet environment with free wireless internet access. These factors form a more premium experience and command a higher price point. On the other hand, Dunkin’ Donuts has more competitive pricing, focusing on the middle class and take-outs. It intends to be the lowest cost provider in the market while maintaining quality above an acceptable minimum.
Now Dunkin’ wants to get more strength in providing a comfortable and social environment for premium-price paying customers. Dunkin’ wants to downsize part of its franchised, low service locations, and create more well-designed coffee houses for comfortable seating and social activities.
What defensive strategy do you suggest to Starbucks?
by admin | Dec 11, 2022 | Marketing homework help
For the following situation, choose one of the 6 defensive strategies and suggest it to Starbucks. Avoid the general definition of the chosen strategy that both of us know. Discuss why you have chosen this strategy (why you think it would be effective). Explain how Starbucks can use it. Be specific and explain the details of your strategy. 2-3 paragraphs are fine for this question.
‘Starbucks vs. Dunkin’ Donuts. Starbucks offers a more extensive menu and more product customization, which is accompanied by a comfortable and quiet environment with free wireless internet access. These factors form a more premium experience and command a higher price point. On the other hand, Dunkin’ Donuts has more competitive pricing, focusing on the middle class and take-outs. It intends to be the lowest cost provider in the market while maintaining quality above an acceptable minimum.
Now Dunkin’ wants to get more strength in providing a comfortable and social environment for premium-price paying customers. Dunkin’ wants to downsize part of its franchised, low service locations, and create more well-designed coffee houses for comfortable seating and social activities.
What defensive strategy do you suggest to Starbucks?
by admin | Dec 1, 2022 | Marketing homework help
This assignment is the fourth in a series of 4 assignments on the same topic, due in Weeks 2, 5, 8, and 10. The assignments build upon each other.As described in the assignments due in Weeks 2, 5, and 8, you wrote two articles (Parts 1 and 2) as if you were an investigative reporter who has been assigned to research important issues (ethnic, racial, gender, or class) that are affecting people in a local area, workplace, or specific part of the world. The articles are for a major publication (magazine or newspaper). Your goal was to provide both an in-depth analysis of and put a human face on an issue. After publication, your editor has asked that you provide a summary of your articles using Google Slides or PowerPoint for a meeting of the National Association of Journalists, so the members can determine if the series should win one of its top three prizes for investigative reporting.
Requirements
Develop a 10–12 slide presentation in which you:
Revise the ideas and concepts from Parts 1 and 2 of your articles, based on your professor’s feedback, to include the ideas in your presentation as needed.
In addition to posting to the discussion board, submit the slide presentation to the assignment location to receive credit.
Your slide deck should:
Introduce the topic area with a quote, question, and/or statistic, along with an overview and a thesis statement. (Grab the audience’s interest.)
Highlight 3–5 major historical factors (social events/attitudes, wars, laws, economy, political environment, et cetera) in the past 50–100 years that have contributed to the current issue(s)/problems for this topic area.
Highlight 3–5 major current issues/problems (economic, social, political, legal, et cetera).
Describe 1–2 groups of people affected by the issue/problem, including 1–2 quotes and/or paraphrased comments from the people affected.
Propose 2–3 changes (economic, social, political, legal, et cetera) that could possibly improve the situation.
Highlight 2–3 likely challenges (economic, social, political, legal, et cetera) to achieving the proposed change(s).
Provide a brief logical response to each of the challenges.
Highlight 2–3 possible benefits (economic, social, political, legal, et cetera) that could be realized following the proposed change(s).
Include 2–3 thought-provoking questions to which the audience should be asked to respond.
Provide a summary of the articles you have written that includes a quote, question, and/or statistic, along with a call for readers to respond by taking some specific action.
Include commentary (speaker’s) notes for the presentation in the notes section of the deck.
Include meaningful headings, short bulleted lists, and 2–4 visuals (photographs, charts, and/or graphs).
The last slide will include the source list for the presentation.
This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions.The specific course learning outcome associated with this assignment is:
Create a presentation of the challenges and benefits of the proposed changes to societal issues and problems concerning class, ethnicity, gender, or race that reflects increased cultural knowledge and self-awareness.
by admin | Dec 1, 2022 | Marketing homework help
Company is: LA fitness
Methods (3 potential countries you think may be feasible to enter; company cannot be in these countries yet)
3-Country Analysis (be detailed and support by data)
discuss why you selected the 3 countries
discuss the 3 countries selected based on the factors you decided as relevant for your internationalization decision (macro – economic, cultural, political, legal and micro factors – industry, competition, consumers etc.)
Provide research supported reasons for your final country market decision
1a) Persuasively justify the process why you selected the 3 country markets (check your book for various categories of selection)
1a) Analyze and contrast the 3 markets and justify the selection of your final country market based on your research results (Include relevant decision criteria for all markets:
country factors (see worksheet 4)
industry factors including growth rates, competitiveness and competitive landscape, size of the target markets & potential growth of it, consumer trends and outlooks etc.).
Make sure to use data which is comparable (similar units, data ranges etc.)
2) Summarize your decision points for the specific country market (potentially provide pro and cons for both)
by admin | Dec 1, 2022 | Marketing homework help
In responding to your classmates, do you agree or disagree with their conclusions? Why or why not? What considerations did they discuss that you perhaps had not thought of? What suggestions can you provide your peers to help them further develop their conclusions?
by admin | Dec 1, 2022 | Marketing homework help
Annotated Bibliography
• Next, students should develop of 800 words, +/- 10%. It should be
using at least 3 sources previously evaluated as useful and relevant in
Annotated Bibliography. This should and discuss the
contemporary best practices in a selected area of hospitality operational
management.
o Introduction: To state the topic (50-100 words)
o Brief Literature Review (500-700 words):
§ First, provide the definition of selected area of operations
management.
§ Second, identify one contemporary best practice in the selected
area operations management by reviewing theoretical and
applied research literature. and describe briefly in the context of
hospitality business.
§ Third, critically analyse it by using information about this practice
from different relevant sources of literature to demonstrate its
application.
o Future Research on Emergent Trends:
§ This section should include a reflection about a major
contemporary challenge or trend (100-150 words).
§ It should be supported by the literature analysis or in-depth
analysis of current issues in recent publications on global
hospitality and tourism industry.
§ It is recommended to search for applied research published less
than 5 years ago, hospitality and tourism news, and business
press releases.
§ To identify trends in a selected area of operational management,
it is recommended to use publications discussing operational
management in the light of following perspectives:
• Performance across operational business outlets
(Rooms, Food and Beverage, SPA, Event
Management; Product and Service Mix; Other)
• Business Development
11• Mergers & Acquisitions
• Branding
• Disruptor Evolution (Air B&B, Other)
• International Tourism Trends
