In your response posts, provide suggestions for how students might address the other Five Ps in their plan. Do healthcare organizations need to focus on all Five Ps in all of its marketing efforts? Support your post and responses by referencing the course resources and tasks, the textbooks, and other course materials.
Overview: For this task you will propose marketing and communication strategies based on the target market and demographics for a department, program, or service of the Missouri Department of Health and Senior Services. This task will help you as you propose similar marketing and communication strategies for the final project case organization, Bellevue Hospital, in Final Project Milestone Three, due in Module Seven.
Read Rubric verbatim
Read worksheet and type on worksheet
Missouri Department of health and senior services link: https://health.mo.gov/
Textbook link: https://bncvirtual.com/vb_econtent.php?ACTION=econtent&FVENCKEY=AD9EE8D798DCAFC7E76B5FB7C978DD86&j=43766531&sfmc_sub=1597096465&l=23329524_HTML&u=695880241&mid=524003857&jb=40753&utm_term=10242022&utm_source=transactional&utm_medium=email&utm_campaign=Direct_Ebooks
Textbook: Healthcare Marketing: A Case Study Approach, Part III Introduction (pages 123—128) and Chapter 10
Textbook: Essentials of Healthcare Marketing, Chapters 12 and 13
Articles:
https://blog.hubspot.com/marketing/brilliant-healthcare-marketing
https://health.mo.gov/
https://www.cms.gov/newsroom/press-releases/cms-office-actuary-releases-2019-national-health-expenditures
For this discussion, you will evaluate a specific communication that you have received in your professional life from an organization’s leadership and assess the communication for its strengths and weaknesses in addressing the organization’s stakeholders.
This discussion will be of value to you as you think about how you will communicate your final healthcare marketing and communication plan to the various stakeholders.
First, reflect on a time in your professional life when a change was communicated to you by leadership. For example, this might be a change in process that is communicated by your manager, or perhaps a larger change to the organization’s mission communicated by the CEO of the organization. Then, in your initial post, briefly describe the change and evaluate the communication strategies used by the leadership. Specifically address both the strengths and weaknesses of the leadership’s communication.
Textbook Link: https://bncvirtual.com/vb_econtent.php?ACTION=econtent&FVENCKEY=AD9EE8D798DCAFC7E76B5FB7C978DD86&j=43766531&sfmc_sub=1597096465&l=23329524_HTML&u=695880241&mid=524003857&jb=40753&utm_term=10242022&utm_source=transactional&utm_medium=email&utm_campaign=Direct_Ebooks
Textbook: Healthcare Marketing: A Case Study Approach, Part III Introduction (pages 123—128) and Chapter 10
Textbook: Essentials of Healthcare Marketing, Chapters 12 and 13
Articles:
https://blog.hubspot.com/marketing/brilliant-healthcare-marketing
https://health.mo.gov/
https://www.cms.gov/newsroom/press-releases/cms-office-actuary-releases-2019-national-health-expenditures
Overall Literature review theme is a market research:
Is there a market/need for a video game trading program at eBay?
Market research to see if there is a market for a video game trading program? Doesn’t need to include eBay since they don’t currently have the program
Should eBay take the trading card program and implement it with video game trading?
Point of these three bullet points is to give you an idea of the overall feeling of the literature review. ^
Literature Review based on the following:
-General trading in video game program at competitors like game stop
-Consumer behavior Video Game buyer: spending habits
-Studies who play video games: to see if after they finish playing the game, will they be willing to trade it in for credit to buy another game.
-Video game buyers: the ideal is even though the video game player will be a teenager, the buyer will be the parent.
– Video game players versus video game buyers
Cannot mention anything about customer service , sales or business operation related. The point of this Literature review is to see if there’s a Market/need for a video game trading program. No need to write about the logistics of how it will work.
If for any reason you cannot find information on the 5 bulletin points, let me know
What I need help with is 3 and 4 Introduction/Literature Review (Please see pdf for more details)
Please use subheadings to separate your literature into relevant themes.
Working independently, select the promotional mix for Alphabet Inc. and the underlying premise for the selected venues.
To accomplish this, discuss the following:
What is an integrated marketing communications strategy?
What are the components of a promotional (communications) mix?
How does a company determine what promotional channels to utilize for its integrated marketing communications plan?
What are the different promotional mix components and the budget impact for each component?
Based on this analysis, select the promotional mix for alphabet Inc and the underlying premise for the selected venues. Discuss traditional (print, broadcast) and non-traditional (digital) marketing campaigns and strategies.
Your paper should be 1-2 pages (excluding the cover sheet and References pages) written in the correct APA writing style.
What is social media as a channel for the promotional mix? How would a company determine the most effective social media venues for converting a viewer into a buyer? As a consumer, what social media sites are most popular for your use and why?
2-3 paragraphs only
