For this discussion, you will evaluate a specific communication that you have received in your professional life from an organization’s leadership and assess the communication for its strengths and weaknesses in addressing the organization’s stakeholders.
This discussion will be of value to you as you think about how you will communicate your final healthcare marketing and communication plan to the various stakeholders.
First, reflect on a time in your professional life when a change was communicated to you by leadership. For example, this might be a change in process that is communicated by your manager, or perhaps a larger change to the organization’s mission communicated by the CEO of the organization. Then, in your initial post, briefly describe the change and evaluate the communication strategies used by the leadership. Specifically address both the strengths and weaknesses of the leadership’s communication.
Textbook Link: https://bncvirtual.com/vb_econtent.php?ACTION=econtent&FVENCKEY=AD9EE8D798DCAFC7E76B5FB7C978DD86&j=43766531&sfmc_sub=1597096465&l=23329524_HTML&u=695880241&mid=524003857&jb=40753&utm_term=10242022&utm_source=transactional&utm_medium=email&utm_campaign=Direct_Ebooks
Textbook: Healthcare Marketing: A Case Study Approach, Part III Introduction (pages 123—128) and Chapter 10
Textbook: Essentials of Healthcare Marketing, Chapters 12 and 13
Articles:
https://blog.hubspot.com/marketing/brilliant-healthcare-marketing
https://health.mo.gov/
https://www.cms.gov/newsroom/press-releases/cms-office-actuary-releases-2019-national-health-expenditures
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