by admin | Oct 24, 2022 | Public Relations
Week 3 Assignment – Public Relations Plan, Part 1 – DRAFT
Overview
For your assignment that’s due next week, you will be completing a 3- 5 page paper in which you will imagine that you are employed at one of the organizations mentioned in the text that has been involved in a scandal or crisis. Make sure to choose an organization that we have not discussed in class.
Examples of organizations that you could choose to write about include the following:
• Michigan State University (MSU) faced claims in 2018 from more than 300 women and girls who were allegedly assaulted by MSU sports doctor Larry Nassar.
• Penn State University’s $100 million-plus settlement involving the football coach Jerry Sandusky in a sexual abuse scandal that brought down famed football coach Joe Paterno.
• Planned Parenthood scrutinized by the media in 2015 when an anti-abortion group secretly filmed unsuspecting representatives talking about getting money for aborted fetal parts.
• The Humane Society of the United States’ chief executive forced to step down in 2018 for alleged history of sexual misconduct.
• NOTE- PLEASE USED THE FIRST ONE FOR THIS ASSIGNMENT:
Michigan State University (MSU) faced claims in 2018 from more than 300 women and girls who were allegedly assaulted by MSU sports doctor Larry Nassar.
Instructions
To get started on your assignment that’s due next week, you will submit the following two items in a draft this week:
• State the name of the organization and describe its mission and purpose. Provide details about the company.
• Explain in detail the facts of the event that generated negative publicity, crisis, or scandal. Discuss why this situation would create negative publicity.
NOTE: Your draft of the two bulleted items above should be 4 – 5 paragraphs. A paragraph is typically 4 – 6 sentences in length.
You will use the following template to create Part 1 of your Public Relations Plan:
Public Relations Plan, Part 1 – TEMPLATE
NOTE- THE TEMPLATE WILL BE ATTACH TO THIS ASSIGNMENT AND PLEASE GO BY THE TEMPLATE PLEASE…..
by admin | Oct 23, 2022 | Public Relations
Directions:
Read the scenario below and decide what communication problems are shown. There may be more than one. Then, write 1 paragraph (about 150-200 words) explaining the actions, using vocabulary/ideas from the textbook. Include necessary definitions of the vocabulary (prove you know and understand the idea) and include an example of the idea that is separate from the scenario below. *(examples from outside is not allowed)
by admin | Oct 23, 2022 | Public Relations
Directions:
Read the scenario below and decide what communication problems are shown. There may be more than one. Then, write 1 paragraph (about 150-200 words) explaining the actions, using vocabulary/ideas from the textbook. Include necessary definitions of the vocabulary (prove you know and understand the idea) and include an example of the idea that is separate from the scenario below. *(examples from outside is not allowed)
by admin | Oct 23, 2022 | Public Relations
Directions:
Read the scenario below and decide what communication problems are shown. There may be more than one. Then, write 1 paragraph (about 150-200 words) explaining the actions, using vocabulary/ideas from the textbook. Include necessary definitions of the vocabulary (prove you know and understand the idea) and include an example of the idea that is separate from the scenario below. *(examples from outside is not allowed)
by admin | Oct 22, 2022 | Public Relations
From the text on the history of one or more disciplines, fire, police, or EMS, discuss some aspect of the history of the discipline that you found most surprising and/or which you believe is not widely understood—either within or outside of the discipline.
See if you can draw any parallels between how an issue was handled historically and how it is handled today.
Finally, is there an aspect of how issues were handled historically that you can see as being potentially better than the way we handle them today or, perhaps, does the history of how an issue was handled lead you to better understand why it is handled the way it is today?
• The History of Urban Policing – attached
o
The twenty-seven-page article by Eric H. Monkkonen from 1993 provides great insight into the development of modern policing. Considering where society is today and the struggles faced by all disciplines in public safety, students should be interested to see in this article that we’ve dealt with most of them before
by admin | Oct 21, 2022 | Public Relations
For this segment of the class, we have been thinking about planning styles and the purpose of
planning. Brooks identified four different categories of planning. For this essay, you will analyze a case
from practice of your choice to consider what approach to planning would best fit with the issue and
objectives of the case. Your essay should:
Provide an overview of the case
Identify the planning problem involved
Identify what approach to planning was used, and what was the final outcome
Finally, argue for which type of planning would have been most effective. (If you believe the
type of planning used was the best fit, then provide an argument that explains why.)
Remember to demonstrate in the essay that you are familiar with the planning issue that you are
discussing including the interests involved, the decision-making process, and the knowledge that was
necessary to support the decision making process. Your essay should ultimately make an argument
that a particular approach to planning is the most effective approach for addressing that planning
issue.
Your essay should be 1000 – 1500 words and should draw from at least two readings from the second
section of the course and one reading from the first part of the course. The introduction of your essay
must state your thesis – in other words, there should be a sentence that makes a statement such as
this: “This essay argues…” and then states your thesis. Your essay should then build an argument that
supports your thesis. As you develop the argument that you begin in the introduction, remember that
your essay should show an engagement with the readings and a thoughtful challenge or agreement
with the authors. Use the readings to support and clarify your argument.
See the writing rubric posted on Canvas for a more detailed explanation of expectations for structure,
style, and content. Refer to the syllabus for specific instructions about font size and formatting. Your
paper is expected to have a title and to include your name on the document. Remember to use intext
citations and to include a bibliography at the end of your paper.
