Does the ad meet the timing requirements of the spot?

by | Nov 4, 2022 | Scriptwriting

Using your strategic message planner, script and storyboard, produced a final version of a 30-second TV commercial for a consumer product of your choice (no alcohol, tobacco, firearms or any products that would embarrass a group of grandparents). Please follow your textbook’s instructions for the strategic message planner, script and storyboard. Submit your .MP4 or .MOV file to this dropbox.
GRADING CRITERIA
Do the pictures and the words work together?
Is the lighting appropriate?
Are audio levels appropriate?
Does the width of the shot change after each shot (CUs can be an exception)?
Does the angle of the shot change after each shot?
Does the length of the shot change after each shot?
Does the action cross the axis?
Are shots appropriately framed?
Was a tripod used to keep the shot steady?
Were supers/ chyrons properly used and correctly spelled?
Does the ad meet the timing requirements of the spot?
1.Review radio: Remember the tips for radio advertisements. All of the guidelines discussed for radio on pages 189–195 hold true for writing television advertisements.
2.Think visually: But also remember that television is not radio with pictures. Work toward marrying pictures, graphics, words and music into a cohesive and effective message.
3.Tell a story: Tell a story that relates to both the reality and dreams of the target audience. In successful commercials, viewers project themselves into the situations being portrayed. That means that the advertisement must be in touch with reality—either the reality of the audience’s current situation or that to which it aspires.
4.Stay on message: Entertainment is a strategy, not a goal. It’s fine to use entertainment to raise a commercial above the clutter of competing media messages. But if the viewer doesn’t remember the purpose for the commercial—the strategic message about the client’s product—the ad is a waste of money.
5.Test your message: This is good advice for any advertising message. But it’s especially true for television advertising because of its cost. It’s a lot easier to fine-tune the message during the preproduction stage than it is after the ad is—using the jargon of the business—”in the can.” Large agencies and companies will first produce several versions of a commercial and conduct private audience tests before public release.
6.Respect the audience: Remember that the viewers have most of the power in this relationship. If they don’t like you or think you don’t like them, the ad will be a wasted effort. Earn viewers’ respect by talking to—not at—them. And because of the size of the television audience, many who see your message may be outside your target audience. They deserve—and will demand—equal respect.
my smp is attached

Is there conflict?

by | Oct 26, 2022 | Scriptwriting

Writing Assignment 6: Act I (Due 10/25)
Write Act I in proper screenplay format using screenplay formatting software. Act I should set up your story, where and when it takes place, introduce the protagonist and his problem/predicament; introduce his want; show us what is at stake. Act I should end with the inciting incident.
Readers assigned: Act I (for 10/25).
Act I is your screenplay’s setup. It should introduce your main character and their predicament, powerfully and cinematically; and establish that character’s want, the dramatic premise, and time lock, if there is one. It can hint our the character’s strengths and weaknesses, or an increasingly powerful threat to the character’s want. It should end with the inciting incident — the action that sets the story in motion. It should do all of this visually and efficiently.
ACT I Checklist:
Does scene 1 begin with powerful visual storytelling and an active protagonist? Does it set up your main character’s predicament?
Is your main character clear?
Is the protagonist’s want clear?
Is the dramatic premise clear?
Are the stakes “life and death”?
Is the want urgent?
Is there a timelock?
Is there conflict?
Does Act I end with the Inciting Incident? (This should be more or less at the bottom of page 1 of your five-page script.)
Re-read your script to ensure it answers these questions and that your format, punctuation, and spelling are correct. Download a PDF from Celtx and upload your script to Blackboard. Your script file should have your last name + script + date (for example: glicksmanscript20201010).
How to download your script to PDF in Celtx:

What if butch cassidy had to fight in the waterfall challenge from black panther?

by | Oct 25, 2022 | Scriptwriting

Select a scene from one of the four movies that was assigned in Weeks 1-4. Now rewrite it IN PROPER SCREENPLAY FORMAT using a character from one of the other movies. (i.e. What if Butch Cassidy had to fight in the waterfall challenge from Black Panther? What if T’Challa was the flight attendant in the Bridesmaids scene?)
WRITE A BRAND NEW SCENE! Don’t copy the text from the existing professional screenplay as Turnitin will flag this as plagiarism. Show us how rewriting with this different character changes the meaning and outcome of the original scene. Be Creative! (length can be from 2-5 pages)
We suggest you use one of these screenplay software solutions:
https://www.writerduet.com/
https://www.celtx.com/

30 day trial

Select a scene from one of the four movies that was assigned in weeks 1-4.

by | Oct 25, 2022 | Scriptwriting

Select a scene from one of the four movies that was assigned in Weeks 1-4. Now rewrite it IN PROPER SCREENPLAY FORMAT using a character from one of the other movies. (i.e. What if Butch Cassidy had to fight in the waterfall challenge from Black Panther? What if T’Challa was the flight attendant in the Bridesmaids scene?)
WRITE A BRAND NEW SCENE! Don’t copy the text from the existing professional screenplay as Turnitin will flag this as plagiarism. Show us how rewriting with this different character changes the meaning and outcome of the original scene. Be Creative! (length can be from 2-5 pages)
We suggest you use one of these screenplay software solutions:
https://www.celtx.com/