by | Apr 20, 2022 | Advertising
Change is the only constant…
Take an existing organisation and write the brief that enables it to pivot.In the commercial world being able to explain your thinking in simple communications is critical to growth, attraction of clients and survival in an ever changing business environment.You are required to find an organisation, charity or business you connect with. One that means something to you.
This must be an existing entity but it can be an SME, growing enterprise or international corporation.The challengeYou can choose to look at a brand led project, advertising campaign or website project offering services or digital interactions as a basis.Your organisation or business has decided that a key pivot of focus must happen due to a change in audience, competition or business environment. You must write the brief that will be answered by creative agencies to solve this communications and organisational challenge.In this taskThis is an individual task that counts towards your final mark and is purposefully designed to help you use the theory we will cover in a practical, real world way.Think about a organisational task that needs your attention, then produce a briefing document no longer than 5 pages that is clearly laid out and is well presented with diagrams and key points called out. (Creatives often have a short attention span!)What is the organisations current purpose and how will this shift?
Why is this change happening and why would the audience benefit?
What is the promise, the single minded proposition related to the project
What channels, methods and resources must be orchestrated to communicate this change creatively?
Why would the audience engage, take notice and care?
Present this as an a4 document in Powerpoint or Word or as a canva presentation. This document should be 5 pages long (with additional references and notes as required) and will show thinking, development, background information and your proposed personal single minded proposition so you are ready to brief an agency or creative team.
by | Jan 23, 2022 | Advertising
Search the internet for a digital publication, interactive PDF, or a mobile app, and provide the following in your discussion post:
What is the URL?
What is the interactive element used in the publication?
Was the interactive element appropriate for the main audience for the publication?
How would you describe the user experience of the digital publication?
Does the use of interactivity support the objective in branding and, if so, how? Did it successfully reach the targeted audience?
How do the visual and typographic elements support the brand as well as the user experience?
Back up your opinions by citing specific examples from the publication. You can also back up your opinions with the text readings or outside examples. In other words, support your argument well.
MLA
by | Jan 12, 2022 | Advertising
Hi I need a power point presentation done for Advertising communications with at least 6 slides with speaker notes that entails intext citations and a reference page in Apa format. Here is the advertisememnt : Designed with a comfortable, upright posture and a sturdy build, the Cruiser by Sandbar is a bike
designed to suit your lifestyle. Available in a variety of colors and with a full accessory package, the
Cruiser is a bike you can use to tell your story.
Price
Base: $250.00
Features
Stylish fenders for the classic beach cruiser look
Frame: All aluminum frame
Gearing: Single-speed
Rims: Alloy rims are stock, though options are available
Pedals: Standard
Selected Options
Handlebar Basket: $25.00
Cup Holder: $15.00
Bell: $10.00
Handlebar Lights: $25.00
Reflector Package: $30.00
About Sandbar: Sandbar is a new lifestyle brand based in Los Angeles and targeting teens and young
women. As a new company, it has grown primarily through social media advertising. Sandbar recently
found success through leveraging Instagram influencers to push its brand. The Cruiser represents a new
market for Sandbar. Here are the instructions:
At your firm, new associates are asked to create a mock client pitch for feedback from their managers and other stakeholders in the firm. As this is a presentation to internal stakeholders, Charlie has asked that you be explicit in addressing the reasoning behind your advertisements.
Client Pitch: When you are developing a persuasive advertising campaign, it is important to consider your target audience and product to determine what media, persuasive techniques, and design elements you will include. As part of your pitch, include the following elements:
Analyze the target audience for the advertising campaign. In your analysis, address the following:
What market segments does your advertising campaign target?
What variables of segmentation are you using to construct this segment?
Describe the persuasive techniques used in each advertisement. In selecting these persuasive techniques, consider the following:
What techniques will be most effective in persuading the target audience to make the purchase?
What appeals can be used in different advertisements?
What is the intended outcome of the appeals and persuasive techniques used?
Justify the choice of platforms used to deliver advertisements to your target audience. In justifying your choice, address the following:
Why did you select the platforms for your advertising?
Why are these chosen platforms effective channels to reach your target audience?
How do the channels and messages align?
Defend design decisions with regard to the needs of the target audience. In defending your design decisions, address the following:
Explain what elements you incorporated in each advertisement prototype.
How do the design elements used work to motivate your target audience?
Defend design decisions with regard to the intent of the advertising campaign. In defending your design decisions, address the following:
What design decisions were applied to demonstrate the persuasive techniques and messaging?
How do the design decisions connect with an overall cohesive campaign?
What design decisions are represented to appeal to and motivate the target audience?
Advertisements: As part of your pitch, your supervisor has asked you to create two advertisement prototypes that are targeted at an appropriate audience and leverage appropriate media and persuasive techniques.
Create two advertisements, unique in design and medium, that are aligned to client goals and leverage appropriate technologies
Incorporate a clear call to action in both advertisements
Here is the link to the the trend analysis:
https://bradedmondson.files.wordpress.com/2011/11/the-us-bicycle-market-a-trend-overview-report.pdf
Below in the file section I have sent a screeenshot of the bicycle advertisement.
by | Jan 1, 2022 | Advertising
Learning Goal: I’m working on a advertising case study and need an explanation and answer to help me learn.
Requirements: All of the discussion questions must be answered in paper format (the discussion questions are in the case study document | .doc file
by | Dec 29, 2021 | Advertising
The admissions committee will include your responses to these questions in evaluating your application for graduate admission. In two- to four-page persuasive essay, respond to the following:
1. Why are you interested in studying public relations and advertising at the graduate level?
2. What area(s) within the greater public relations and advertising space interests you?
3. What makes you an exceptional candidate to study public relations and advertising at USC Annenberg?
4. What is it about the Public Relations and Advertising degree program that inspired you to apply?
by | Dec 27, 2021 | Advertising
Hello, I want you to rewrite an “Introduction” for dissertation. I need to have it in a certain writing style, I am sending you together with my dissertation an “Examplar work” document, which style of writing I will need you to follow. Another important request is to shorten the amount of references up to 50. You can change them but I want to ask you to leave some of them, you can find which ones at the end of the message.
