For the assigned week, the individual students in the assigned group will react to a quote that has more than one way to look at the issue. Some people might find some of the quotes as controversial or even disturbing. Your forum post must be 500 words or less (not counting your reference list). Forum posts longer than 500 works will have grade points deducted. For your post, you should pick one side of the issue or another. In your post, you must defend your position with external sources, data, or other validating support (a reference list is required). Typically, students provide 3 or more references. You respond to the quote in a manner that is technical, non-emotional, and non-judgmental. If you do not pick a side and write your forum with the pros and cons of each side, grade points will be deducted. Late work is not accepted.
The quote of the week:
Research is what I’m doing when I don’t know what I’m doing. Wernher von Braun
Decision-Making Strategies Based on Forecasting
What strategy will you use and why? What are the strengths of your approach? What immediate things will you need to focus on to actualize this strategy? What will you need to focus on in the longer term?
To complete this assignment, review the Capstone Discussion Rubric PDF document.
Select a Fortune 500 company of your choice and look for ways to increase customer flow and revenue for the business. The company leaders have hired you to be the company’s market research consultant.
Prepare a 8 slide Microsoft® PowerPoint® presentation, with speaker notes.
In your presentation:
-Provide 4 facts about the company using descriiptive statistics.
-Identify the company’s current marketing strategies and
marketing performance.
-Conduct market research to determine additional business
opportunities.
-Recommend 2 revisions to the company’s marketing strategies
based upon the additional secondary research you conducted
to improve marketing performance.
Format your presentation according to APA guidelines.
look at slide 19 from module 2: Part I (Experimental design) PowerPoint. From the 6 advertisements provided their create an experimental design (using “X’s” and “O’s”) for the marketing experiment. For more information regarding the problem look at the videos.
Note: When providing the answer, mention what is/are your factors, what type of factor/s is/are it/they, what are the factor levels, what is your dependent variable, etc.
Brands from a Consumer Perspective
Using the module’s readings and at least one article published in 2020 or 2021 from Trident Library’s Business Source Complete (EBSCO), a full-text database, research brands.
Brand Research
Identify one well-known brand and research why consumers are drawn to it. Describe a major competitor of the brand and compare the two brands in terms of positioning.
Are they positioned differently?
What are the points of differentiation? (1 page) Research Required.
Brand Message Analysis
How do the brands communicate with their target market? Analyzing the message strategies now and over time is an excellent exercise to understand how the brand remains successful.
Find an older and one recent commercial for each of the brands. Note: YouTube has numerous vintage and new commercials. New commercials may also be found on the brand’s website. How to cite and reference a YouTube video.
Describe the two commercials and include the video link.
What is the overall message of the brand? Explain in depth. (3/4 of a page for each brand)
Brand Application
Analyze the brand messages. Consider how the messages build brand loyalty. (1/2 page) Research Required.
READ
1. Rising Utilitarianism in Decision Making_ Cause Marketing – t2 Marketing International.pdf (I attached the file )
LISTEN
2a.TO PATAGONIA FOUNDER TALK: (in canvas)
Patagonia Founder Talk: Supplemental Viewing
https://www.youtube.com/watch?v=AoXkUmmAetM (Links to an external site.)
2b. TO MICHAEL PORTERS TED TALK:
Listen to the whole thing, especially second half where he talks about previous solutions and new solutions with business)
Please write about 2 SOLUTION IDEAS that he makes to Combine Business Profit success with Solutions for Social Responsibility and Sustainability success. (make sure you read the entire talk, as he talks about misconceptions in the beginning). Again the point of the lesson is that there is a way to do all three, where company success partners with the other initiatives! It is not about demonizing business entities (this is a business class remember :))
WRITE
3. Then, Submit a brief descriiption of a real company that does a good job approaching the ALL 3 Areas of the triple bottom line concept. Provide a company website hyperlink,
You cannot use Tesla (nor SpaceX or Hyperloop), Amazon, Ebay, Starbucks, or Patagonia..
Note: Try to think of Social responsibility as a way that benefits the individual AND society. What is the bigger picture? Go beyond the product itself.
Do not forget the descriiption as well as PROVIDE THE LINK to the company you describe.
