Overview
Part of learning a new topic is learning the key vocabulary terms that are essential to building an understanding of that topic or field. In this assignment, you will define and explain key terms that you will continue to use throughout the course.
Prompt
Respond to the following questions using complete sentences and APA-style citations to support each response.
Specifically, you must address the following rubric criteria:
Social Media Strategy: Develop responses to the following that clearly demonstrate your understanding of the purpose and benefits of social media strategy for organizations.
Define the term social media using your own words, and explain the benefits of using it from an organizational standpoint.
Use the five features of social media to describe a social media platform.
Explain the benefits of using a social media strategy.
Measures of Effectiveness: Develop responses to the following that clearly demonstrate your understanding of the measures of effectiveness used to plan and evaluate social media.
Explain how you would evaluate a social media post using the functional perspective.
Explain how you would evaluate a social media post using the dynamic perspective.
Explain how you would evaluate a social media post using the experiential perspective.
Describe generators of valuable experiences, and explain how they can inform social media strategy development.
Guidelines for Submission
Submit your assignment as a Word document. It should be 250 to 300 words in length. Make sure to include full in-text citations, and cite your sources according to APA style. Each response should be supported by module resources.
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