See attachments for the statement of purpose to be revised. When answering give reason(s) as to why
1st Post
Complete the Following:
Choose an organization’s website you visit regularly, one where you read a lot of the content.
Keep it G-Rated, and no overtly religious or political sites.
You
may want to use this website for the remainder of the course (for analysis, a content strategy proposal, and two more projects). As a
heads up, you will be choosing your primary organization shortly.
For this website:
write out the purpose, and
a brief audience analysis.
Then, do the following:
1. Identify the writing voice of the website in a word or two using a label or category that describes its essential characteristic.
Is it formal, professional, institutional, fun & friendly, direct, clever, poetic, etc.?
Does this match the needs of the audience and purpose of the website?
If not, what type of writing voice would work better? Identify the more appropriate voice in a word or two.
2. Generate a list of attributes for that particular voice.
For example, the attributes of a professional voice are direct, strong, authoritative, fact-based, etc.
3. Role-play by writing something in that voice, at least a paragraph.
See the examples in chapter 4 for more information.
Include
a link to the organization’s website at the top of your post.
Remember, because this source is a website, a References list is not
needed. 🙂
2nd/3rd Posts
Complete the Following:
Choose two (2) fellow writers’ posts which have less than two responses.
Thoroughly respond to the following questions/prompts, with at least two (2) well written paragraphs.
Would
the writing voice identified by your fellow writer be effective for use
with this organization’s social media? Why or why not. If not, what
kind of writing voice might work better?
Explain
one way the organization could use social media to their advantage. If
they already use social media, based on your new understanding of
writing voice, how could their use of social media be improved?
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