Teams provide a brief written summary of the case. The summary shows an understanding of the situation in the case and is not a mere recitation of the case facts.
Additionally, teams provide a brief written response that answers the questions below:
Who are the key internal and external stakeholders in this case?
What are three primary reasons for the station to air the episode?
What are three primary reasons for the station not to air the episode?
Does your team recommend that Paul Rolfe air, or not air the episode? Why?
Based on your team’s recommendation, what are the impacts to WXYZ’TV’s revenue, ratings, and public relations?
How will Paul Rolfe respond to the impact of your team’s decision on the station’s revenue, ratings, and public relations?
Assignment Instructions:
Read the “Susan Rochester’s Dilemma” case study below and discuss this assignment with your team. Identify the issues that concern Paul Rolfe, the station’s Vice President & General Manager (VP/GM) and any key internal and external stakeholders. Keep in mind that all internal and external stakeholders may not be specifically mentioned in the case. We’ve covered functions in other course topics that may be critically relevant to this case.
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