Question 1: Describe how media marketing has changed from the 1990s (as shown in ‘Merchants of Cool’) to now (as described in the three videos on social media influencers). What impact do you think these changes have had on popular culture? More specifically, what impact do you think this has had on media content? (100 words min.)
Question 2: In general, what do you think it is about social media influencers and YouTube celebrities that we find so appealing? Do you agree with the argument that we find these people more ‘authentic’ and ‘relatable’? Why or why not? (100 words min.)
Question 3: Give a rough estimate of the number of social media influencers you follow and the YouTube celebrities that you watch on a regular basis. Who are your favourite social media influencers to follow or YouTube celebrities to watch and why? Does the fact that a social media influencer or YouTuber is paid or sponsored change your opinion of them or the content they produce? Explain. If you don’t follow social media influencers or YouTube celebrities, please explain why you don’t. (100 words min.)
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