When entering another market , companies need to adapt their
marketing strategy (their product, price, promotion and distribution.
Choose an American company that entered a foreign market and discuss the
following:
The cultural environment of the foreign country
How did the company adapt its product, price, promotion, and distribution in that market (Discuss each one of them)
How
did the economic environment and legal environment of that country
affect the marketing mix of that company (any price changes, any product
regulations, promotion regulations, and distribution regulations)
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