briefly explain from an advertising professional’s perspective why you believe this campaign was so effective and lasted over a decade
For this assignment, you must search for print or online media/news publications. i.e., magazines, newspapers, periodicals or journals and find a current article related to marketing, a business or concept learned, discussed in the course complete a write-up of the article, and upload into. Marketing and business trends frequently change, so the article cannot be over 3 months old.
All written summaries must be typed in a Microsoft Word document and include the following information.
1. Date submitted
2. Date of Article
3. Author
4. Publication/Source of Article
5. Summary of the article in your words
Your opinion of the article
Guidelines for Selecting Articles:
* An article from a reputable news source from the past few months. If the article is not dated, move on! If it is too old, move on!
*
Article topic:
* Discusses the marketing-related actions of a specific company
* Discusses a new technology relevant to some aspect of marketing
* Discusses a consumer trend that marketers can use
* Discusses a legal action that will impact how companies market
* Discusses an economic trend that will impact consumer and/or organizations in terms of marketing
* Discusses a social or cultural trend that will impact some aspect of how a company markets
* Focuses on a specific area of marketing, such as new product, branding, pricing, channels of distribution (methods of delivery, retailing, etc.), or promotion
Many companies reject print media advertising, believing the digital age has given way to more efficient forms of marketing. Print media have been struggling to survive in a digitized world. But comparisons between print media and electronic media have shown that print media provides many incredible advantages. Magazines, newspapers, leaflets, and catalogs are more effective at targeting customers and making a lasting impression.
Thoroughly read Chapter 10, Perform some research and in a paragraph or so,
tell us what some of the current issues are related to print media?
Tell us what do you think could be done for print media to remain profitable and relevant?
What are the advantages of print media over electronic media?
Does print still have a place in the future of advertising? If so why or why not?
Please only refer to etext for reference
For this assignment, you must search for print or online media/news publications. i.e., magazines, newspapers, periodicals or journals and find a current article related to marketing, a business or concept learned, discussed in the course complete a write-up of the article, and upload into. Marketing and business trends frequently change, so the article cannot be over 3 months old.
All written summaries must be typed in a Microsoft Word document and include the following information.
1. Date submitted
2. Date of Article
3. Author
4. Publication/Source of Article
5. Summary of the article in your words
Your opinion of the article
Guidelines for Selecting Articles:
* An article from a reputable news source from the past few months. If the article is not dated, move on! If it is too old, move on!
*
Article topic:
* Discusses the marketing-related actions of a specific company
* Discusses a new technology relevant to some aspect of marketing
* Discusses a consumer trend that marketers can use
* Discusses a legal action that will impact how companies market
* Discusses an economic trend that will impact consumer and/or organizations in terms of marketing
* Discusses a social or cultural trend that will impact some aspect of how a company markets
* Focuses on a specific area of marketing, such as new product, branding, pricing, channels of distribution (methods of delivery, retailing, etc.), or promotion
Many companies reject print media advertising, believing the digital age has given way to more efficient forms of marketing. Print media have been struggling to survive in a digitized world. But comparisons between print media and electronic media have shown that print media provides many incredible advantages. Magazines, newspapers, leaflets, and catalogs are more effective at targeting customers and making a lasting impression.
Thoroughly read Chapter 10, Perform some research and in a paragraph or so,
tell us what some of the current issues are related to print media?
Tell us what do you think could be done for print media to remain profitable and relevant?
What are the advantages of print media over electronic media?
Does print still have a place in the future of advertising? If so why or why not?
Please only refer to etext for reference
For this assignment, you must search for print or online media/news publications. i.e., magazines, newspapers, periodicals or journals and find a current article related to marketing, a business or concept learned, discussed in the course complete a write-up of the article, and upload into. Marketing and business trends frequently change, so the article cannot be over 3 months old.
All written summaries must be typed in a Microsoft Word document and include the following information.
1. Date submitted
2. Date of Article
3. Author
4. Publication/Source of Article
5. Summary of the article in your words
Your opinion of the article
Guidelines for Selecting Articles:
* An article from a reputable news source from the past few months. If the article is not dated, move on! If it is too old, move on!
*
Article topic:
* Discusses the marketing-related actions of a specific company
* Discusses a new technology relevant to some aspect of marketing
* Discusses a consumer trend that marketers can use
* Discusses a legal action that will impact how companies market
* Discusses an economic trend that will impact consumer and/or organizations in terms of marketing
* Discusses a social or cultural trend that will impact some aspect of how a company markets
* Focuses on a specific area of marketing, such as new product, branding, pricing, channels of distribution (methods of delivery, retailing, etc.), or promotion
